Pretty Smart

Bata, chelsea cobbler, crowthers, Deco Inspired, Elliott, Honey Magazine, Inspirational Images, John Marks, mary quant, Patrick Russell, platforms, Sujon, Vintage Editorials

Orange and black Liberty cotton dress, Sujon, £13.50. Black suede criss-cross sandals, Bata, £6.50. / Black, mustard and blue wild-flower crepe-de-chine shirt dress, £9.75, from Crowthers. Multi-coloured leather shoes, Mary Quant, £6.

For everyone who’s bored with the 30s and outraged by the 40s and 50s, try these nice neat little dresses for size!

Photographed by Patrick Russell.

Scanned from Honey, March 1972.

Chrome yellow, emerald and red striped crepe-de-chine dress, Mary Quant, £15.75. Tangerine an lemon strappy shoes, Elliotts, £7.95.

Smart tartan Liberty cotton shirt dress, Hildebrand, £12. Strappy wooden-soled shoes, Chelsea Cobbler, £5.95. / Forest tree printed rayon crêpe de chine dress with knife-pleated skirt, Gillian Richard, £ 9.80. Peep-toe shoes, Mary Quant, £6

Neat red, white and blue circle-printed crêpe de chine dress with knife-pleated skirt, Mary Quant, £13.65. Red leather platform-soled sandals, Mary Quant, £6. / Tailored emerald green and white trimmed cotton-gaberdine shirt dress, Mary Quant, £8.70

Multi-coloured polka dot dress with tie neck and sleeves, John Marks, £7.95. Wooden and leather sandals, Chelsea Cobbler, £5.95. / Silky crêpe de chine geometric-printed dress with fluted skirt, John Marks, £13.95. Strappy leather shoes with flocked soles, Chelsea Cobbler, £7.95.

Scarlet and white confetti-spotted and striped cotton dress with swirling flared skirt, Mary Quant, £9. Leather platform shoes, Mary Quant, £6.

Put yourself on show

1970s, biba, Browns, bus stop, crowthers, gillian richard, Inspirational Images, Jean Claude Volpeliere, lee bender, Lena Stengard, miss selfridge, ossie clark, petticoat magazine, quorum, radley, van der fransen, Vintage Editorials, wallis, way in

Gillian Richard print midi with laces from Marshall & Snelgrove Just In, £12.12s. Silver butterfly pendant, £9.9s. and plastic rings, 3s. each, at Biba. Chiffon printed scarf, £5. Browns, W.1. Belt, £4.. Way In. S.W.1.

Don’t waste dresses like these by taking them someplace quiet. Give them all the freedom they want and a lot of personality and more besides. Just for once take something really special and show off!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by Jean-Claude Volpeliere.

Scanned from Petticoat, December 1970.

Cream and red printed crepe dress by Ossie Clark at Radley, £13.19s. from Quorum, S.W.3. Biba plastic rings, 3s. Cream silk embroidered shawl, 15s., Van-der Fransen, S.W.6. Gilt moth brooch from a selection at Biba, W.8.

Crepe floor-length dress, £9. at Bus Stop, London W.R. Velvet coat with star print, £12.12s., from Crowthers, W.8. Way In tie choker, £1.

Grey satin midi dress, £9.9s., from Biba, W.8. Black lace jacket, £5., Van der Fransen, S.W.6. Way In reversible choker, £2.2s.

Velvet midi dress with ribbons, £16.16s., from main branches of Wallis shops. Miss Selfridge choker, £1.2s.6d. Printed velvet hat with coins, £4.15s. at Way In, London S.W.1.

Gillian Richard striped lures vest with lurex dress, £12., from all branches of Irvine Sellars and branches of Owen Owen. Fringed scarf, £2.8s., from Biba, W.8. Snake belt from a selection at Laurence Corner.

The Six Jumps Ahead Look

1970s, crowthers, Frank Horvat, hair, Hair and make-up, Inspirational Images, Make-up, mr freedom, vanity fair

Top by Crowthers (although perhaps an uncredited Mr Freedom buy-in?)

Photographed by Frank Horvat.

Scanned from Vanity Fair, December 1970.

Kissin’ Cousins

1970s, alice springs, Anne Tyrrell, aquascutum, barbara hulanicki, Barbara Hulanicki, biba, Borg, Butler & Wilson, C&A, Chi Chi, cosmopolitan, crowthers, Deirdre McSharry, Diane Logan, Elle, Henry Lehr, Inspirational Images, jean varon, john bates, just men, marie france, medusa, miss mouse, ossie clark, quorum, Reldan, ritva, Sacha, Sujon, Vintage Editorials, Weathergay

Pink and wild coat is hooded and all set to trap the unwary male. Borg coat by Henry Lehr, £17.50, trousers by Sujon, £9.50. His coat by C & A in suedette, £13.95. Hat by Locke, £5.25.

. . . or how to wear furs this winter without hurting your pet’s feelings.

There is nothing, absolute nothing quite like wrapping yourself in fur. As a sensuous experience, it is in the same class as a new love, old champagne or fresh truffles. But even the most hedonistic of women are relieved that the threatened species are no longer imported. Snow leopards, tigers and other cats can go their own way and sensibly sybaritic female will look for furs that are farmed, such as fox and mink. This winter, too, the fakes are so wayout and wildly coloured that only a girl without a heart could resist their charms, albeit synthetic. Perhaps that’s why the fur trade have taken the hint and dipped their favourite fox pelts in the dye pot, Furrier Maxwell Croft offers his explanation of the female urge to wear and the male urge to bestow furs: “For many men it is a primitive desire to see his woman in furs.”. Very nice, too.

Plenty to scoff at the end of the copy there, but oh goodness the clothes – the clothes! And the glorious photography of Alice Springs, whose work doesn’t turn up nearly enough for my liking.

Fashion by Deirdre McSharry.

Photographed by Alice Springs.

Scanned from Cosmopolitan, November 1972.

Kissin’ cousin to a polar bear, but lots slimmer, is this smashing white shaggy coat. Wear it with white flannel bags, an angora sweater and an even shaggier hat. Well-cut coat in Borg with stitched suede edges. By Marie France for Quorum, £36, Ossie Clark trousers £14, sweater £4. Hat by Diane Logan, £5, shoes from Sacha £7.99. Beads by Butler and Wilson. Mike’s coat from Just Men, £70. Trousers from Aquascutum, £14.50.

The shaggiest coat story of the season-outrageous powder pink number, worn over pink striped sweater and pleated skirt. The dog is also fake, Chi Chi’s own and christened Fifi by Mike. Borg coat by Biba, £15, sweater by Reldan £3.33, skirt by Crowthers £5.75. Beads by Loewe.

Chi Chi turns her back on the world in scooped dress by John Bates for Jean Varon, £22. White shaggy jacket in Lister’s synthetic, £13.75 by Weathergay. Photographed at Julie’s Restaurant, 135 Portland Rd, London W11 (01-22) 8331).

How to have that movie-star feeling. If you want the big star treatment – breakfast at Tiffany’s, diamonds as big as the Ritz – dress like a star in electric blue fox. Dress by Elle, £15. Fox coat by Dinni for Femina Furs, £295. Moonstone necklace at Butler and Wilson. His outfit by Aquascutum. Velvet jacket £38.50, shirt £10.50, cuff links from £3 50, trousers £12.50

Tea for two. Mike makes up to Chi Chi (that’s the model girl, not the coat) in her shaggy yellow number, worn with shiny striped shirt and mustard bags. Borg coat by Marie France for Quorum £23.50, shirt by Medusa £5.50, trousers by Sujon £9.50. Beads by Butler and Wilson. Photographed at The Royal Garden Hotel, London.

Enough to drive a man wild-a nutty fake fur, above right, with Fifties shoulders and swing back. Wear it nicely over mustard crêpe de chine shirt and peg-top trousers. Both by Sujon, shirt £13, trousers £9.50. Borg coat by Biba £25, beret, Diane Logan, £4.50, shoes, Sacha, £7.99. His coat, Aquascutum, £70, trousers C & A £3 95.

Enough to make Morgan the gorilla, jealous. (Remember A Suitable Case For Treatment?) Emerald green gorilla jacket in real-life Borg by Weathergay, £9.50 (right). Worn over slinky knit sweater and skirt from Ritva, £27 for the outfit. Blue shaggy beret by Diane Logan, £4.50. Mike’s sweater in blue and silver by Ritva, £18.50. Trousers from C & A £5.50.

Jealous cats show their ruffled furs. Chi Chi and Belinda act out the classic movie-star confrontation in their sequins and furs, Chi Chi in pleated taffeta with sequin bodice by Anne Tyrell for John Marks, £23.95; her boa is silver fox, ranch bred, price £70. Belinda’s fox is red, also from the ranch, price £45, both by Barbara Warner for Fab Furs. Strapless top and trousers by Miss Mouse, £20. Beads by Loewe.

Suddenly Suits

1970s, Bermona, biba, bus stop, clobber, crowthers, florrie carr, gladrags, Herbert Johnson, Honey Magazine, Hope and Eleanor, Inspirational Images, Jacqmar, lee bender, lilley and skinner, morgan rank, ravel, Saxone, Sheriloyd, simon massey, Simon Suede, stirling cooper, Vintage Editorials

Tailored diamond jacquard midi suit, Sheriloyd 10½gns. ; cream silk cravat, Jacqmar, 47s. 6d. ; sheer plum tights, Mary Quant 10s. ; triple bar patent shoes, Saxone, 89s. 11d. ; smart velour hat, Herbert Johnson, 95s. ; amber bow brooch, Hope and Eleanor, 45s.

After seasons and seasons of dresses and trousers, suits are back with us again. But the new generation of suits is quite different from any we’ve worn before; sexily elongated with midi skirts and slender waisted jackets, in jacquard jerseys and patterned wools. Suddenly suits are younger, smarter – the newest way to get yourself looking together.

Photographed by Morgan Rank.

Scanned from Honey, November 1970.

Dusty pink wool jersey midi suit with fluted lilac and pink striped jacket, Stirling Cooper, 10 gns. ; cream jacquard knit shirt, Clobber, 87s. 6d. : wavy plum and white leather belt, Simon Suede, 63s.: sheer plum tights, Berkshire, 7s. ; walnut patent silver buckle court shoes, Ravel. £5 19s. 11d.

Plum and navy flower-chain suit, Bus Stop, £8 10s. ; plum velour hat, Herbert Johnson, 95s. ; plain brown leather gloves, Dents, 57s. 6d. ; sheer black coffee tights, Wolford, 13s. ; walnut laced shoes, Ravel, £5 19s. 11d.

Zipped-up Dacron and wool jacquard jacket, 10 gns., with matching midi kilt, 6 gns., both by Gladrags : geometric crepe scarf Sarah Jane. 56s.

Teatime zig-zag jacquard jersey suit, Crowthers, £10 ; purple tights, Elle, 9s. : shiny purple shoes, Lilley & Skinner, 99s. 11d. : crushed velvet cloche. Bermona, 65s.: seed bead rope, Indiacraft, 11s.

Elegant long lean jersey midi suit, Florrie Carr, £10 3s. Ban-lon shirt with billowing sleeves, Simon Massey, £7 ; sheer purple tights, Elle, 9s. : patent laced-up granny shoes, Lilley & Skinner, 99s. 11d. : wide-brimmed felt hat, Biba. 42s. ; antique cameo brooch. Hope & Eleanor, £4 15s.

It’s Cool

1970s, biba, Browns, Buckle Under, bus stop, crowthers, duc, florrie carr, Foale and Tuffin, Get, gillian richard, Herbert Johnson, Inspirational Images, Jasper, lee bender, liberty, liberty's, ravel, Sujon, Vintage Editorials, yves saint laurent

Pale blue sisal hat with peacock feathers, by Buckle Under Enterprises, £10. Rayon crepe de Chine long-sleeved dress with multi-coloured wild flowers on a navy blue background with ribbons on its tie belt, by Sujon, £14.50. Red tights, by Mary Quant, 75p. White wet-look ankle-strap wedge sandals. from Ravel. £5.99.

Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.

Photographed by Duc.

Scanned from 19 Magazine, June 1971.

Cream sisal hat with flowers. by Buckle Under Enterprises, £10. Dress with bodice gathered into half yoke at front and a long sash tie, in crepe de Chine with pale pink and lemon flowers on a black background, by Crowthers, £11.50. Blue tights, by Mary Quant, 75p. White leather wedge shoes, from Ravel, £7.50. Red sisal hat, from Crowthers, £3.50. Floral printed short-sleeved crêpe de Chine dress in pastel colours, with artificial flowers on a décolleté neckline, by Crowthers, £11.25. Yellow tights, by Mary Quant, 75p. Wedge shoes, from Ravel, £7.50.

Straw hat from Crowthers, £3.50. Floral printed cotton dress with green, white and yellow flowers on puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Blue tights by Ballito, 40p. Yellow espadrilles, by Yves St. Laurent, £8.90. Navy cotton hankie tied over eyes by Herbert Johnson, 40p. Straw hat from Biba, £1.25. Cotton dress with red and yellow lowered print of puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Yellow tights by Ballito, 40p. Red espadrilles with rope wedge heels, by Yves St. Laurent, £8.90. Artificial flowers on hat, from Biba, £1.05 each.

Red cotton Liberty print smock with drawstring neck and patch pockets, by Foale and Tuffin, £15.50. White leather shoes, from Ravel, £7.50. Cotton dress in panels of three different Liberty prints, by Foale and Tuffin, £14. White leather shoes, from Ravel, £7.50. Rayon crepe de Chine dress with floral print, by Sujon, £14.50. White wet-look patent shoes, from Ravel, £5.99. Sisal hats, from Browns, £7. Silk scarves, by Jasper, £3.50. Tights, by Mary Quant, 75p. Hoola Hoops from Hamleys, London, W.1.

Beige sisal hat by Buckle Under Enterprises, £10. Sunshine yellow moss crepe dress with embroidered flowers at each side of the shirred, smocked-look front panel, by Florrie Carr, £9. Yellow tights by Mary Quant, 75p. Ankle-strap wedge sandals, from Ravel, £5.99.

Red sisal hat from Crowthers, £3.50. Floral crepe de Chine dress with a double collar, pin-tucked pleats, and thin tie belt, by Gillian Richard, £6.87. Grey tights by Mary Quant, 75p. White wedge shoes from Ravel, £7.50. Cream sisal hat from Browns, £7. Rayon dress with red poppies on a blue background, gathered into a square yoke, by Lee Bender for Bus Stop, £6.95. Red tights by Mary Quant, 75p. Wedge shoes from Ravel, £7.50. Red hankie around hat, from Herbert Johnson, 40p.

Cornucopia

1970s, Adrian Mann, Badges and Equipment, corocraft, crowthers, flair magazine, Illustrations, philip castle, universal witness

I. Red and white enamel and gilt bumble-bee with pearly eyes/78p. 2. Blue, green and red enamel and gilt dragon-fly/78p. 3. Green and red enamel and gilt dragon-fly/90p, all by Adrien Mann. 4. Red plastic may-bug, Universal Witness/75p. 5. Small green and blue enamel and gilt dragon-fly, Adrien Mann, 57p. 6. Antique nickel plated bumble-bee, Gay Designs/69p. 7. Red plastic bunch of cherries, Adrien Mann/95p. 8. Chrome acorn and oak-leaves badge, Badges and Equipment/45p. 9. Creamy plastic peacock, Universal Witness/75p. 10. Shiny red enamel continental tomato, Corocraft/69p. 11. Small house badge, Crowthers/ 33p. 12. Double daisy with green enamel petals and red enamel centres, Adrien Mann £1.08. 13. Spotty apple badge, Crowthers/ 37p. 44. Green enamel apple/69p. 15. Yellow enamel pear/69p, both by Corocraft.

Pin on a badge like one of these and you’re back to nature in a small way. Picture badges, winged thing pins, discs in the shape of fruit, flowers and plants-all are part of the new, slightly naive look in accessories. And whereabouts on your person, you might ask, do you actually pin a bumble-bee or a pear? Answer is anywhere. On your left sleeve. Let a dragon-fly come to rest at your hemline. Let an oakleaf sprout on a kneesock. Just let the badge be where it falls naturally.

Illustration by Philip Castle.

Scanned from Flair, August 1971.

Border Lines

1970s, Adrian Mann, Bermona, biba, Chelsea Antiques Market, crowthers, David Finch, Hope and Eleanor, Inspirational Images, kensington market, Mrs Casswell, petticoat magazine, Rosie Nice, Sue Hone, van der fransen, Vintage Editorials, yves saint laurent

Blouse, skirt and apron from Mrs Casswell for Angela at Rosie Nice, Kensington Antique Market. Jewellery from Chelsea Antique Market. Crowthers hat. Yves Saint Laurent espadrilles.

With the colours and the mood of an open air market are ribbons bordering the prettiest pinnies and the sweetest yokes.

Fashion by Sue Hone

Photographed by David Finch.

Scanned from Petticoat Magazine, 7th August 1971.

Smock and gauchos from Mrs Casswell for Angela at Rosie Nice, Kensington Antique Market. Hope and Eleanor pendant. Shawl by Ragamuffin. Biba mules.

Smock and skirt from Mrs Casswell for Angela at Rosie Nice, Kensington Antique Market. Shirt by Van der Fransen. Adrien Mann bracelets. Bermona hat.

The Main Attraction

19 magazine, 1970s, biba, Brosseau, bus stop, crowthers, edward mann, florrie carr, Fogg and Wakefield, Harri Peccinotti, harriet, Herbert Johnson, hollywood clothes shop, Ian Batten, Inspirational Images, Jasper, Jean Charles Brosseau, Jolly and Marsh, kensington market, lee bender, Marielle, mary quant, ravel, Rosie Nice, Sacha, Sportaville, Titfers, universal witness, van der fransen, Vintage Editorials

Red spotty blouse in burnt out crepe, worn over black, red and white printed Dycella skirt by Ian Batten at Sportaville. Red tights by Lovely Lady. Scarf by Jasper. Black leather t-bar shoes from Sacha. Bag and bangles from a selection at Jolly and Marsh. Sweetheart brooch from Universal Witness. / Red cloche hat by Titfers. Dress in three different prints by Van der Fransen. Tights by Mary Quant. Shoes by Sacha. Red gloves from Van der Fransen. Necklace and bangles from Jolly and Marsh, Kensington Market. / Little pink bows on a white moss crepe dress by Florrie Carr. Artificial flowers in hair are by Fogg and Wakefield.

The main attraction of this summer’s printed dress is their little-girl, Sunday-best quality. The star fabric is floral crepe-de-Chine, now beautifully revived, featuring softly shaped skirts, Peter Pan collars and puff sleeves.

Another flawless example of early Seventies nostalgia for the Thirties and Forties, which might seem frivolous or twee if it wasn’t in the talented hands of Mr Peccinotti.

Photographed by Harri Peccinotti.

Scanned from 19 Magazine, March 1971.

Multi coloured rayon crepe dress from a nearly new selection at Van der Fransen. Blue suede shoes by Mary Quant. / Calf-length crepe de Chine dress by Marielle. Black leather high heeled shoes from The Hollywood Clothes Shop. / Yellow sisal hat by Jean-Charles Brosseau. Crepe de Chine dress by Mary Quant. Lilac suede shoes by Mary Quant.

Brown cotton voile dress and tights by Mary Quant. White strappy sandals by Ravel. / Brown rayon jersey dress by Ian Batten at Sportaville. Beige suede slingbacks by Mary Qant. Scarf from a selection at Rosie Nice, Kensington Market. / Navy felt hat from Herbert Johnson. Navy spotted rayon crepe dress from Van der Fransen. Brown suede shoes by Sacha. / Lilac cloche by Edward Mann. Rayon georgette blouse and purple velvet skirt both from Crowthers. Mauve patent sandals from Ravel.

Brown printed georgette suit from Bus Stop. Green leather wedge heeled shoes from The Hollywood Clothes Shop. / Burgundy felt hat from Herbert Johnson. Black georgette suit from Bus Stop. Black three bar shoes by Sacha. / Green straw hat from a selection at Van der Fransen. Rayon georgette dress by Mary Quant. Green leather shoes from The Hollywood Clothes Shop. / Yellow hat by Jean-Charles Brosseau. Red, white and bloue dress by Ian Batten at Sportaville. Patent wedge sandals by Ravel.

Pale mustard puff sleeved dress by Biba. Brown patent two-strap shoes by Sacha. Scarf by Jasper. / Cream sisal hat by Bermona. Black tea dance dress with delicate white flowery print by Biba. White leather sandals by Ravel. / Navy felt hat from Herbert Johnson. Navy cotton dress by Harriet. Black shoes from The Hollywood Clothes Shop.

The Kaleidoscopic Knit Show

2007, Adrian Mann, Alain Walsh, Barnett, clowns, crowthers, Dranella, erica budd, Flair, Hedgehog, Henry Miura, Honey Magazine, Jasper, jeff banks, John Craig, Joseph, mary quant, mr freedom, Originelle, sally levison, Smart'n'Tartan, st honore, Tabu, Vintage Editorials, wallis

Jet black pullover with fluted cap sleeves, Barnett from Wakeford’s, King’s Road, SW3. Billowing sleeved crepe shirt, St Honore. / Stripey Acrilan sweater, Tabu, from Originelle Gloucester Road, SW7. Tangerine crepe shirt, St Honore; ship brooch, Mr Freedom; striped cloche, Levison Originals. Both shirts from Flair, Golders Green Road.

Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.

I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.

Photographed at Foire & Cirque de Rancy, France.

Photographed by Alain Walch.

Scanned from Honey, February 1972.