Smarter Than You Think

19 magazine, 1970s, biba, bus stop, chelsea cobbler, Deco Inspired, gillian richard, gordon king, Harri Peccinotti, Herbert Johnson, Ian Batten, Inspirational Images, lee bender, manolo blahnik, nostalgia, Olaf Daughters of Sweden, stirling cooper, terry de havilland, Vintage Editorials, zapata

Maroon hat from a selection at Nostalgia. Navy crêpe de Chine suit, with ruched trim on cuffs and two-button fastening, by Lee Bender at Bus Stop, £15.95. Grey tights, by Mary Quant, 40p. Navy leather shoes, from Chelsea Cobbler, £17.95. Black bag from a selection at Biba. Navy gloves from a selection at Nostalgia. Black crêpe de Chine suit, with pink floral pattern and black and white geometric buttons, by Lee Bender at Bus Stop. £11.95. Grey tiohts, by Mary Quant, 40p. Navy patent shoes, from Chelsea Cobbler, £15.95. Black poche from a selection at Biba. Black gloves from a selection at Nostalgia.

That’s what you’ll be in the latest Fifties-style suits and dresses.

Photographed by Peccinotti.

Scanned from 19 Magazine, September 1973.

Black beret, by Kangol, £1.60. Grey crêpe dress, with ruched front, plain skirt and matching bolero, by Gillian Richard, £12-50 Grey tights, by Mary Quant, 40p Black leather bag from a selection at Biba. Gloves from a selection at Nostalgia. Onyx hatpin, from Chimera, £3. Black straw hat from a selection at Nostalgia. Grey crepe clingy dress, with V shaped collar at back and front and cross-over straps, by Ian Batten at Stirling Cooper, £11 95 Grey tights by Mary Quant, 40p Black leather court shoes, from Chelsea Cobbler, £17.95 Gloves from a selection at Nostalgia. Hatpin, from Chimera, £1

Brown hat from a selection at Nostalgia. Brown, cream and black check woollen suit, by Lee Bender at Bus Stop, £16.95 Cream tights, from Biba, 30p. Brown leather court shoes, from Chelsea Cobbler, 17 95 Brown crocodile bag, from Chimera at Antiquarius, £8. Brown gloves from a selection at Nostalgia. Brown hat from a selection at Nostalgia. Rust, green and beige Argyll jacquard dress, by Gordon King, £15 Plain seamed tights, by Pretty Polly, 41p. Brown leather court shoes, from Zapata, E19. Brown crocodile bag from a selection at Essences at Antiquarius. Cotton scarves, from Herbert Jobnson, 32p each

Tomato, beige and brown jacquard turban. E1-25. Crêpe shirt, E7-95. Both by Lee Bender at Bus Stop. Orange gaberdine skirt, by Gordon King, £1050. Jacket, with open front and two-button lapel fastening. matches turban, by Lee Bender at Bus Stop. £8 95. Tights by Pretty Polly, 41p. Shoes from Zapata, £19. Bag from a selection at Biba. Gloves from a selection at Nostalgia. Black straw hat from a selection at Nostalgia. Gaberdine skirt, by Stirling Cooper. £8 50. Check woollen jacket (comes with matching trousers, not shown), by Gordon King. £28. Cream tights from Biba. 30p. Shoes from Chelsea Cobbler, £17.95.

Duck-egg blue hat from a selection at Nostalgia. Black suit, with blue and yellow floral trim on collar and cuffs, by Lee Bender at Bus Stop, £13.95 Grey tights, by Mary Quant, 40p Black and white snakeskin and suede shoes, by Terry de Havilland, X16 Black bag from a selection at Biba Brown hat from a selection at Nostalgia. Brown and cream jacket with tightly belted waist and toning skirt, by Gordon King, £29 Cream tights, from Biba, 30p Brown and white leather court shoes, by Terry de Havilland, £14. Brown crocodile bag, from Chimera, £8 Gloves from a selection at Nostalgia. Scarf from a selection at Essences.

Blue hat from a selection at Nostalgia. Blue crêpe dress, with white trim on front and cuffs, by Lee Bender at Bus Stop, 111.95 Grey tights. by Mary Quant, 40p. Blue leather court shoes, from Chelsea Cobbler, 117 95. Bag from a selection at Biba. Gloves from a selection at Nostalgia. Black hat from a selection at Nostalgia. Blue printed dress, with snail pattern and white trim, by Lee Bender at Bus Stop, 111 95 Grey tights, by Mary Quant, 40p. Blue leather shoes, with peep-toes, from Olaf Daughters of Sweden, 19.90 Black bag from a selection at Biba. Blue gloves from a selection at Nostalgia.

Maroon hat from a selection at Nostalgia. Grey jacquard below-the-knee dress, with maroon print. by Gordon King. £1450 Crocodile handbag from a selection at Essences. Maroon gloves from a selection at Harrods. Maroon and white spotted cotton scarf, from Herbert Johnson. 32p. Black hat from a selection at Nostalgia. Grey jacquard calf-length dress, with square neckline and collar trim, by Gordon King. £15. Black poche from a selection at Biba. Black gloves from a selection at Nostalgia. Onyx hat-pin, from Chimera, £3.

Bootleggers

1970s, Antiquarius, bally, Barnaby's Pavilion, boots, chelsea cobbler, Dolcis, Frye, Honey Magazine, Illustrations, Mick Brownfield, Reflection & Light, Russell & Bromley, Sacha

LEFT TO RIGHT : Tan studded leather cowboy boots £12 99, from selected branches of Dolcis. Chisel-toed leather cowboy boots, imported by Frye £28, from Barnaby’s Pavilion, 18 Kensington Church Street, W8 (mail order 30p); branches of Bally. Fringed leather ankle boots with thick crêpe sole £16.99, from main branches of Russell & Bromley. Blonde soft leather lace-up knee-high boots with stacked soles and heels £30, for stockists write to Frye Boots, 21 St James’ Road, Surbiton, Surrey. Blue suede ankle boots with yellow trim. Reflection & Light £18, from Antiquarius. 135 King’s Road, SW3. Dark brown stitched leather knee-high cowboy boots £24.50, from Barnaby’s Pavilion. 18 Kensington Church Street, W8 (mail order 30p). Leather ankle boots £24.99, from all branches of Sacha. Leather jodhpur boots. Chelsea Cobbler £24 99, from Chelsea Cobbler. 33 Sackville Street, W1 Draycott Avenue, SW3; Top Shop. Peter Robinson, Oxford Circus, W1 ; Way In, Hans Crescent, SW3.

Illustration by Mick Brownfield.

Scanned from Honey, November 1974.

Fresh, white and very laid back

1970s, Adrian Mann, chelsea cobbler, cosmopolitan, French Connection, norman eales, Russell & Bromley, strawberry studio, Sujon, Sun and Sand, Vintage Editorials, Wardrobe

T-shirt, French Connection. Trousers, Strawberry Studio. Chiffon scarves, Bazaar. Sandals, The Chelsea Cobbler. / Camisole top, Sun & Sand. Tie dyed skirt, Bazaar. Sash belt, Courtney Reed.

The way we’ll look this summer is very relaxed, very casual and very, very LA. T-shirting is the fabric, white is the colour and soft is the mood. Look cool and feel fresh in glamorous dresses, gathered skirts and drawstring trousers, all in jersey. Where best to show the new sweatshirt style but in sunny California? So we skytrained west to LA, thanks to Laker Air Travel’s new low London-Los Angeles air fare, which costs from £159 for the round trip. The private pool-side life in Beverly Hills is a plush style we could easily become addicted to . . . well, couldn’t you?

Pages 132 -135, 138-139 photographed at the house of interior designer, William L Chidester. Pages 136-137 photographed at the house of photographer Norman Eales.

Fashion by Liz Smith. Make-up by Bjorn.

Photographed by Norman Eales.

Scanned from Cosmopolitan, May 1978.

Lace-banded top, Bobos. £8.25. Cotton jersey skirt, Via Vai, Y1 7.50. Scarf sash, Bazaar, £4 50. Sun-glasses. Primetta, £6.95 Men’s swimming trunks, Speedo, £4.25. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.

Lace-edged embroidered vest, Jousse. 1:7.80. Silk trousers, £55, coat, €90, Adrian Cartmell for Manson. ‘Belt, Chris Trill, £8.50. Mules, Russell & Bromley, £18.99. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.

Side-slit vest dress, Pascal for Wardrobe, £17.95 Scarf sash, Bazaar, £4.50.

Cotton jersey dress, Via Vai, £23.50. Both pages, silk flower and leather rouleau ties at neck and waist, Clive Shilton, £10.50 to £13.50. Sandals, The Chelsea Cobbler, £39.

Strapless T-shirting top, French Connection, £2.95 Batwing-sleeve cotton shirt, Monica Chong for Plume, £12.50 Silk skirt, Sujon, £36 Plaited neckband, Nicholas Adams, £1.30

T-shirting drawstring trousers, £13, cardigan, £10 60, Via Vai. Strap-less stretchy top, French Connection, £2.95 Canvas boots, The Chelsea Cobbler, £59. Scarf, Bazaar, £4.50 Jewellery on all pages , by Adrien Mann.

What turns summer nights into midsummer evenings?

1970s, anne schaufuss, belinda bellville, Browns, chelsea cobbler, david bailey, Emmanuelle Khanh, Herbert Johnson, Inspirational Images, medusa, pablo and delia, Simone Mirman, Vintage Editorials, Vogue, yves saint laurent

Dress by Medusa. Hat from Herbert Johnson.

This is the moment for evening clothes that feel as delicious as they look… they’re soft voile or fine jersey or crushed muslin, they’re cut out over suntanned backs and arms, they’re crisp cotton printed with cottage curtain flowers, they’re as easy to wear as nightdresses: and some of them are.

Photographed at Lake Windermere and the Beech Hill Hotel, Cartmel Fell.

Photographed by David Bailey.

Scanned from Vogue, July 1972.

Dress to order at Browns. Hat from Simone Mirman. Choker from Arabesque.

Dress by Pablo and Delia at Browns. Hat by Herbert Johnson. Sandals by Richard Smith at The Chelsea Cobbler.

Clothes by Emmanuelle Khanh. Hat by Saint Laurent Rive Gauche.

The Great Imposters

1970s, anello and davide, aquascutum, Beged'Or, Bermona, Borg, caroline baker, chelsea cobbler, Dada, Feathers, Herbert Johnson, jane whiteside, Jonvelle, kensington market, kurt geiger, laura ashley, Laura Jamieson, Lizzie Carr, Martha Hill, Mexicana, Mog, Morel, nova magazine, peter robinson, Russell & Bromley, Selfridges, stirling cooper, the souk, The Sweet Shop, velmar, Vintage Editorials, Wild Mustang Co.

Tissavel-lined Galaxy coat by Beged’Or approx. £50; cotton blouse by Mexicana, £13; fur fabric jeans by Newmans, 12 gns; hairy slipper boots at Russell & Bromley, £6 19s; velour hat by Bermona, £3 11s; hatband made from an Estonian tie at the Russian Shop, 7s 6d; fur bag at The Souk, £3 5s; wool gloves at Dickins & Jones, 10s:

Leather and fur get more expensive every year. It’s not only the taxes and rising costs of production. It’s just that there aren’t enough good animal skins for leather around to meet the consumer demand. Furs are there in quantity for the fabulously rich. Luckily a good substitute has been found – the nylon-spun, man-made sort. Some, especially in the leather field, are so like the real thing the only way you can tell the difference is by the smell. Take the white coat on pages 46 and 47. It’s fake and costs about £50. It has a double in real fur and leather for £270. Made by the same people who have duplicated most of their collection this way and it takes an eagle eye and nose to tell the difference. Others are just furry, woolly fabrics, obviously not imitating some four-legged friend, which is one of the nicest things about them. This fur fabric is now getting the treatment it deserves. Nairn Williamson (more famous for their Vinyl floor and wall coverings) were the first to see its potential and got six designers to use their Velmar fur fabric in their winter collections. Jane Whiteside for Stirling Cooper (new label getting famous fast for their beautiful jersey co-ordinates) was the cleverest of them all. She used the best sludgy colours, mixed it with needlecord to make a group of jackets and coats to go with trousers, skirts and blouses. Borg (American originated and the pioneers in England of this deep pile fabric) has been around for a long time, mostly on the inside of duffle and raincoats but it’s on the outside as a normal fabric that it looks its best. Next winter there will be a lot more of it around, now that designers are getting less snobby about plastics. Not only is it as warm as fur, it is, of course, much cheaper and you don’t smell like a wet dog when you come in from the rain, either. So you can wear it herding sheep on lost weekends, or in town queuing for the cinema without any guilt feelings about ruining your assets.

Insert obligatory ‘I don’t agree with the thrust of the argument for fake furs as just a financial consideration here’ caveat from me, your content provider. Don’t shout at me, basically. But it’s an interesting insight into the mindset of 1970, and the proliferation of fake furs and skins at that time. It’s also a breathtakingly styled and photographed work of art from Caroline Baker and Jonvelle.

Fashion by Caroline Baker.

Photographed by Jonvelle.

Scanned from Nova, January 1970.

Mediaeval velvet applique dress by Laura Jamieson at The Sweetshop, 20 gns; Tissavel and Galaxy waistcoat by Beged’Or, £22.

Velmar jacket and needlecord trousers by Stirling Cooper, £8 10s., £5 1Gs; leggings by Chelsea Cobbler, to order, 10 gns; cotton shirt from selection at Dada, Kensington Antique Market from 2 gns.

Acrilan jacket by Lizzie Carr approx. 24 gns; suede trousers by Morel, 17 gns, tied with leather strips from John Lewis Haberdashery Dept, 1s 10d per yard; wellingtons at Russell and Bromley, £3 19s; woven sash wrapped around neck at Herbert Johnson, 25s; velour hat by Bermona, £3 11s; wool gloves at Selfridges, &s 11d

Velmar and Courtelle trousers by Martha Hill, approx. 8 gns; poncho at Peter Robinson, £7; wool shirt by Stirling Cooper, £4 5s; studded wristlet by Knees at Kensington Antique Market, 1 gn; suede moccasin boots by Anello & Davide, £8 15s; velour hat by Bermona, £3 11s; sheepskin rug from The Souk from £3 19s 6d to £6; flask from Kensington Antique Market.

Velmar fur fabric floor length coat trimmed with canvas by Mog, £20, over long cotton nightgown by Laura Ashley, £5; knitted wool socks at Feathers, £1 1s 6d

Velmar coat with needlecord and zipper trims (top left) by Stirling Cooper, 18 gns; pale suede and leather lace-up boots by Kurt Geiger, 35 gns; wool gloves at Selfridges, 8s 11d; leather belt by The Wild Mustang Manufacturing Co., approx. £3 12s 6d; fur shepherdess hat, bag and drinking flask from a selection at Kensington Antique Market

Velmar jacket and needlecord trousers (top right) by Stirling Cooper, £12 19s 6d, £5 10s; big polo-neck ribbed Shetland wool sweater at Aquascutum, £6 15s; corrugated leather lace-up boots at Russell and Bromley, £29 19s; knitted Aran mitts at Selfridges, 16s 11d; velour hat by Bermona, £3 11s, furry bag from a selection at Kensington Antique Market.

Chelsea Cobbler à deux

1970s, chelsea cobbler, Robin Saidman, Vintage Adverts

Photographed by Robin Saidman.

Scanned from Cosmopolitan, October 1979.

Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials

Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.

Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.

Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.

Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.

Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.

Candy stripe cotton halter dress by Mushroom.

Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Peasant in the Sun

1970s, Bata, Bermona, biba, Britannia Land of Plenty, Buckle Under, chelsea cobbler, clobber, Diane Logan, Elliott, hampstead bazaar, Inca, laura ashley, Marielle, mary quant, miss mouse, Pamela Dennis, petticoat magazine, rae spencer cullen, ravel, Richard Green, Roger Charity, Russell & Bromley, Souk, Splinters, Sue Hone, van der fransen, Vintage Editorials

Mary Quant pinny worn over cheesecloth dress at The Souk. Britannia Land of Plenty silver armband. Buckle Under hat. Ravel shoes / Cheese cloth shirt and matching skirt by Richard Green. Woolworths hairnet. Buckle Under hat. Russell and Bromley shoes.

Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 6th June 1972.

Souk pinny. Calico shirt with starry ribbon trim from Splinters. / Embroidered smock at Inca. Richard Green cheesecloth skirt. Waistcoat from Inca. Ravel suede sandals.

Miss Mouse seeksucker dress. Diane Logan boater. Biba false flowers. / Miss Mouse gingham dress. Bermona straw boater. Chelsea Cobbler wedge sandals.

Embroidered dress by Souk. Buckle Under Bowler. Britannia Land of Plenty shoulder bag. Elliotts sandals. / Midi skirt and cheesecloth dress at Souk. Inca wool belt. Buckle Under crochet cap. Bata sandals.

Long embroidered skirt with gathered waist from Hampstead Bazaar. Cheesecloth top by Clobber. Embroidered beret from Britannia Land of Plenty. Elliotts sandals. Straw bag from Inca. / Long checked cheesecloth dress by Marielle. Glass flower brooch from Van der Fransen.

Laura Ashley skirt. Calico smock by Pamela Dennis. Forbidden Fruit belt. / Laura Ashley top and skirt. Silk shawl from Britannia Land of Plenty. Shoes by Ravel.

Calico Futures

1970s, Adrian Mann, Andreas Heumann, Averil B, Badges and Equipment, bus stop, chelsea cobbler, Colette Nivelle, Corinne Bricaire, Country Casuals, Crochetta, Dorothy Perkins, Dunhill, Edy Lyngas, Fiorucci, French Connection, Inspirational Images, Ivory, jap, Jean-Charles de Castelbajac, jeff banks, Joseph, Kasparian's Contracts, Kenneth Grange, Lawrence Corner, Leah Hertz, lee bender, Midas, Mulberry, Pierre D'Alby, Sacha, Steve Rothholz, Sun and Sand, Vintage Editorials

Woven waistcoat ,cotton trousers and towelling lined calico jacket, all by Corinne Bricaire from Browns. Necklace from Adrien Mann. Belt from the Mulberry Company. Flat canvas sandals from Sacha. Headphones from Leisure Sounds of Wigmore Street.

The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).

* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.

An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, April 1976.

Cream short sleeved shirt, quilted waistcoat, cream jacket and trousers from Country Casuals.

Cream skirt and jacket by Jeff Banks from Averil B, Fulham Road. Scarf by Edy Lyngas. Canvas espadrilles from Sacha.

Calico jumpsuit by French Connection. Vest from Lawrence Corner. Leather bound hessian purse by Lee Bender for Bus Stop. Belts from the Mulberry Company. Stack of chairs from Kasparian’s Contracts Ltd, 288/290 Euston Road.

Strapless shorts suit by Jean-Charles de Castelbajac from Joseph. Silver table croquet game from Dunhill.

Cream tube dress by Leah Hertz from Crochetta. Trousers by Jap from Jap & Joseph. Chelsea Cobbler shoes. Cigars from Dunhill.

Cream sweater by Ivory from Roberta, 94 Golders Green Road. Cream calico tabard by Colette Nivelle from Elle. Calico trousers from Dorothy Perkins. Suede espadrilles from Midas. Bracelets by Adrien Mann. Gilt soda syphon by Dunhill.

Cream short sleeved t shit by Sun & Sand from Conspiracy, 170 Kensington High Street. String vest from Badges & Equipment, The Strand. White shorts from Laurence Corner. Calico jacket by Pierre D’Alby. Clear plastic braces by Steve Rothholz from Fiorucci. Watch by Trafalgar.

What’s On!

1970s, biba, brighton, Browns, carr jones, che guevara, chelsea cobbler, Derber, Elliott, gordon king, Harrods, Inspirational Images, liberty, liberty's, margit brandt, Nik Nik, petticoat magazine, Sally Tuffin, shoes, Tony Norris, van der fransen, Vintage Editorials, way in

Nik Nik cotton shorts. Cotton top with ribbed waist and cuffs by Nik Nik. Biba belt. Shoes by Chelsea Cobbler at Che Guevara. / Nik Nik shirt. Canvas cut off pants by Nik Nik. See through Derber shoes. All Nik Nik clothes are exclusive to Way In, Harrods.

When you think you’ve seen all there is to see about separates, spring turns around and finds a whole new way of doing things! What’s on now? Cotton and cord going to any lengths with pants… soft lawn with tiny prints for shirting and some of the very newest skirts. And we’re giving you ideas about what spring’s all about!

Always lovely to see the West Pier here in Brighton, in all its glory two years before its closure in 1975. For those not familiar with it, the West Pier has had a very sad and protracted demise since then and only the skeleton remains, stranded out at sea. Thankfully, its prettier heyday was well-documented on film and in shoots like this.

Photographed by Tony Norris.

Scanned from Petticoat, 10th March 1973.