
Bright girls use their grey matter and use flannel as a platform for colour
Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.
Photographed by Frank Murphy.
Scanned from Flair, September 1972.





Bright girls use their grey matter and use flannel as a platform for colour
Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.
Photographed by Frank Murphy.
Scanned from Flair, September 1972.





Autumn’s first boots and shoes, taking a backward look at the Fifties and beyond, a forward glance at what the later Seventies will bring. But you don’t need us to tell you the way things are going . . . just take a look at the pictures. Step out in those fantastic clumpie soles and vamps, lots of shady suedes and all the pretty quilting, patterning and painting you like.
(Before you ask, all of them please!)
Fashion Sue Hone.
Photographed by Jean Claude Volpeliere
Scanned from Petticoat, 4th September 1971.

Jeanz Meanz summertime, anytime, new blues, faded blues, long legs, a look that’s sexy, tough, goes with workshirt or Saint Laurent blazer, a bright old idea that began with the Gold Rush and just keeps on looking great…
Photographed by Caroline Arber.
Scanned from Vogue, July 1971.


The main attraction of this summer’s printed dress is their little-girl, Sunday-best quality. The star fabric is floral crepe-de-Chine, now beautifully revived, featuring softly shaped skirts, Peter Pan collars and puff sleeves.
Another flawless example of early Seventies nostalgia for the Thirties and Forties, which might seem frivolous or twee if it wasn’t in the talented hands of Mr Peccinotti.
Photographed by Harri Peccinotti.
Scanned from 19 Magazine, March 1971.





Your poor old great grandma used to wear corsets with lots of complicated lacing and back-piercing whale bones! Fortunately for you, such constricting garments are history, and the accent is now on complete and utter freedom. In fact, you could say underwear has become a second skin – and we prove our point with the following…
It’s nice to know that Harri Peccinotti still has the capacity to blow me away with a new-old photoshoot. Of course, insanely high and sparkly platform shoes and silky underwear plays a large part in that, but the mood he captures is second to none. I wonder if I will ever not believe that this aesthetic is the ultimate?
Photographed by Peccinotti.
Scanned from 19 Magazine, April 1973.


Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.
I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.
Photographed at Foire & Cirque de Rancy, France.
Photographed by Alain Walch.
Scanned from Honey, February 1972.




The clothes of the Thirties were capricious, narcissistic and extravagant — the jazz of the Twenties turning soft, like swing – but with the wartime Forties they necessarily became austere and functional.
To compensate, the details kept their extravagance – shirred waists, sweetheart necks, floppy sleeves, Veronica Lake hair.
On this and the following pages we have a minor Forties revival – minor because these clothes are strictly 1968, when women want to dress both practically and frivolously.
I do not endorse this copy, because I would not agree about the clothes of the Thirties being ‘narcissistic’, but I do endorse the photos and the clothes.
Photographed by Helmut Newton.
Scanned from Queen, July 31st 1968.






Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.
Fashion by Sue Hone.
Photographed by Roger Charity.
Scanned from Petticoat, 6th June 1972.






Bunches of summer flowers; delicate patterns and prints; and myriad beautiful shades are the ingredients. Mixed to perfection, they make up this – the prettiest mélange of summer dresses.
Photographed by Jeany.
Hair styles by Susi at Violet Adair.
Scanned from Woman’s Journal, July 1971.







We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.
As promised, the waterproof outerwear counterpart to the last post.
Photographed by Hans Feurer in the Canary Islands.
Scanned from Honey, February 1970.









