How Sweet

19 magazine, 1970s, alkasura, Annie Cossins, Diane Logan, Doreen Hambling, Harri Peccinotti, Inspirational Images, Jasper, knitwear, Titfers, universal witness, Vintage Editorials, Vivienne Lynn

Red felt beret with navy pompon, by Titfers, £4.50. Cotton pinstripe shirt, by Jasper, £5.20. Prune and mushroom pink woollen vest, from Alkasura, £5.

Nice, nice knitwear in new shapes and intricate patterns that have that ‘just off Granny’s needles’ look that most of us couldn’t comprehend making ourselves. Easier to buy it, and well worth the price.

Model is Vivienne Lynn.

Photographed by Harri Peccinotti.

Scanned from 19 Magazine, November 1971.

Huge soft fur fabric beret, by Diane Logan, £6. Long-sleeved crew-necked sweater in an imaginative combination of rust, yellow and black, from Alkasura, £6. Black clip, from a selection at Universal Witness, 50p.

Brown felt beret with yellow pompons, by Titfers, £4.50. Spotted and striped wool jumper in wine and pink has puffed elbow-length sleeves, by Annie Cossins, £4.50. Brooch, from a selection at Universal Witness, 50p.

Red and blue tartan beret with red pompon, by Titfers, £4.40. Navy and red striped woollen sweater, £5.50. Canary smock has navy stripes, £8.50. Both by Doreen Hambling. Clip from a selection at Universal Witness.

Yellow and black tartan hat, by Titfers, £4.40. Navy blue wool sweater with white anchors and stripes, and short puffed sleeves, by Annie Cossins, £4.95.

Feel Free

1970s, biba, Bombacha, Charles Batten, chelsea cobbler, Diane Logan, eddie yap, Essences, Essenses, Fenwick, Graham Hughes, Herbert Johnson, Honey Magazine, Howie, Inspirational Images, Russell & Bromley, Vintage Editorials, wallis, Wendy Dagworthy

Heather coloured windowpane-checked wool dress with plunging V-neck and navy suede sash belt, Wallis £27, from all branches of Wallis shops. Flowered silky square, Orange Box 75p; stiff brimmed felt hat with stitched crown, Charles Batten £9.50; baggy leather boots, Chelsea Cobbler £32.50.

Let yourself loose in warm baggy dresses, tightly belted or billowing in the wind. Team them with boots and a long muffler and you’re set to face the breeziest day.

Hair by Mr Ricci at Ricci Burns.

Photographed by Graham Hughes.

Scanned from Honey, November 1974.

LEFT: Fine Jacqmar wool button-front vest-style dress with side-slit pockets, Bombacha £33, from Bombacha, 104 Fulham Road, SW3 (mail order 50p); Crocodile, New Bond Street, Wl; all branches of Miss Selfridge, Mirror Mirror Department. Soft leather side-buckled high-heeled ankle boots, Chelsea Cobbler £24.99. RIGHT: Rust wool crepe flared V-neck belted dress with stitched hem and sleeves, Wallis £13.95, from all branches of Wallis shops. Extra-long random knit silky rayon muffler, Eddie Yap for Howie, £9.50; sheer tights, Kunert 64p; leather ankle boots, models’ own.

Steel grey fine wool belted baggy dress with navy trimmed collar, buttons and initialled breast pocket, Wendy Dagworthy £30, from Ismat, Brompton Road, SW3; Bombacha, 104 Fulham Road, SW3 (mail order 50p); Transformer, Leeds. Silver and black soft leather high-heeled bar shoes, Russell & Bromley £18.99.

LEFT: Camel jacqmar wool shirt style loose dress with patch pockets, Bombacha £33, from Bombacha, 104 Fulham Road, SW3; Miss Selfridge, Mirror Mirror Dept, Duke Street, WI. Blue and rust scarf, Biba £2.40; green felt beanie, Charles Batten £8.50; brown leather ankle boots, Chelsea Cobbler £24.99. RIGHT: Tobacco brown wool hooded dress with tie neck, Wallis £15.95, from all branches of Wallis shops. Long rust scarf, Fenwick £4.75; silky checked scarf from a selection at Essences; tan leather boots, Chelsea Cobbler £32.50.

LEFT: Swirling wool crepe dress with yoke front and tie collar, Wallis £13.95, from all branches of Wallis shops. Two tone random knit fringed silky scarf, Eddie Yap for Howie £9.50; Art Deco printed crepe de chine scarf, Essences £2.00 felt hat with accordian pleated petersham trim, Diane Logan £8.50; leather knee-high boots, Russell & Bromley £29.99. RIGHT: Pure wool mid-calf-length baggy dress with openwork, satin-stitched sleeves and collar and coin-button fastening, Wendy Dagworthy £42, from Ismat, Brompton Road, SW3; Bombacha, 104 Fulham Road, SW3 (mail order 50p); Transformer, Leeds. Long silky fringed knit scarf, Eddie Yap for Howie £9.50; navy cotton kerchief, Herbert Johnson 60p; felt brimmed hat with flower painted appliqués, Diane Logan £10; baggy boots, Chelsea Cobbler £32.50.

Oh we do like to be beside the seaside

1970s, anello and davide, art deco, Bombacha, Bugatti, bus stop, Butler & Wilson, carr jones, chelsea cobbler, Crocker Wilson, Deco Inspired, Diana Doe, Diane Logan, edward mann, Honey Magazine, Inega, Jackie Ross, John Craig, Jon Elliot, kangol, Lawrence Corner, lee bender, Martha Hill, Michael Berkofsky, miss mouse, peter robinson, Ricci Burns, Rosie Nice, Russell & Bromley, Samm, Shelana, Simpson of Piccadilly, Spectrum, stirling cooper, Sujon, Tabu, tuttabankem

LEFT: Spotted cotton baggy trousers, Stirling Cooper £7.95. White cotton boned sun top John Craig £3.50. Cornflower blue shirt with wide turnback sleeves, John Craig £5.50; bobble bead necklace, Corocraft £1-25. RIGHT: Baggy white trousers, Stirling Cooper £9.95. Loose cotton shirt with American Bowling Print design or back, Inega £6.95. Pull-on hat, Edward Mann £2.70; twirly plastic bangle 25p, and thick blue marble bangle 45p, both by Corocraft; shoes, Samm £8.99.

Cotton jackets and blouses, comfortable baggy trousers, skimpy bareback sun tops and neat knee-length shorts. Team them up with saucy felt berets and rope-soled espadrilles —wear them anywhere (or on the prom).

A glorious recreation of 1930s photographs by the late great Mike Berkofsky, but we all know those pups are the real stars of the show!

Photographed by Mike Berkofsky.

Scanned from Honey, May 1974.

LEFT: Striped cotton blouse, Stirling Cooper £6.95, from Ronnie Stirling. High-waisted trousers, Shelana £8.95. Thin patent leather belt, Gay Designs £1.50; authentic sailor’s cap, Lawrence Corner 44p; espadrilles, Samm £3.99. RIGHT: Finely striped jersey halter-neck T-shirt £2.95, and matching cardigan jacket £5.95, both by Bus Stop. Shantung linen Oxford bags, Martha Hill £8.50. Original 40’s canvas percher hat, to hire from Diane Logan.

LEFT: Swirling striped cotton skirt with elasticised waist £15.95, loose white cotton blouse with pintucked front £5.95, both by Stirling Cooper. Sailing ship brooch, Butler & Wilson £2; canvas peep-toe wedge-heeled espadrilles, Chelsea Cobbler £9.99; natural straw hat, Diane Logan £10; denim umbrella, Crocker & Wilson £10-50. RIGHT: White cotton trousers, Jackie Ross at Jon Elliot £9-50. Spotted cotton halter-neck top with rope ties £4, and matching jacket £10.75, both by Diana Doe at Carr Jones. Leather rope-soled espadrilles with ruched front, Samm £8-99. Sunglasses from a selection at Bombacha £2.

Sky blue double-breasted Trevira jacket with shawl collar £6.75, and matching Oxford bags £5.50, both by Spectrum. White cotton piqué fitted halter-neck sun top with buttoned back, Miss Mouse £6.50. Brown and white striped umbrella, Crocker & Wilson £14.50.

Cornflower blue cotton jersey halter-neck top with daisy motif, Tabu £4.90. Cream gaberdine shorts, Tuttabankem £12.50. Silky fine knit cardigan with embroidered pockets from a selection at Bombacha. Blue felt beret, Kangol £1.50. Thin scarlet belt, Peter Robinson 55p. Royal blue canvas wedge-heeled peep-toe espadrilles, Chelsea Cobbler £9.99. Men’s clothes: Striped blazers from £23.50, and Panama hats £1.30, both from Simpsons, Piccadilly, W1. Double-breasted white jersey knit suit £40, striped cotton shirts £7.95, and white bags from £5, all from Bugatti, Kensington Church Street, W8. Black and white correspondent shoes, £12.75 from Anello & Davide, 33 Oxford Street, W1. Brown and cream correspondent shoes, £24.99 from Russell & Bromley. Hair by Trevor at Ricci Burns.

White linen tie-waisted jacket with wide elbow-length sleeves, Rosie Nice £17.95, from Rosie Nice, 12 Clifton Road, W9. Tangerine, green and white map-printed cotton boned sun top with shoestring straps, John Craig £3.50. White cotton sun hat, Edward Mann £2.70; leather rope-soled espadrilles, Samm £8.99; thin emerald green patent belt, Gay Designs £1-50.

LEFT: Cream, navy and scarlet checked madras cotton shirt, Carr Jones £8.50. Pale blue linen Oxford bags with tie waist and patch pockets, Martha Hill £8-50, from Martha Hill, 39 Marylebone High Street, W1; blue beret, Kangol £1-50. RIGHT: White cotton loose pintucked shirt and matching Oxford bags, Sujon £16. Sunshine yellow cotton jersey halter-neck, Tabu £4.50, from Nouvelle, Kensington Church Street, W8 ; umbrellas from Crocker & Wilson.

Strike the right cord

19 magazine, 1970s, Antiquarius, bus stop, clobber, coopers, corocraft, Diane Logan, edward mann, Essenses, Fenwick, Herbert Johnson, Inspirational Images, John Craig, lee bender, ravel, Richard Green, Roger Charity, Russell & Bromley, Sacha, Samm, Sheilagh Browne, stirling cooper, universal witness, Vintage Editorials, Viyella

Green suedette pull-on hat, by Edward Mann, £4. Green cord coat, with wrap-over front and wool shawl collar, £13.75. Matching straight skirt, with two hip pockets, £4.75. Both by Stirling Cooper. Green tights by Mary Quant, 40p. Green leather shoes, with slim heels and high flap fronts, from Samm, £9.99. Brown leather shoulder bag, from Bus Stop, £6.95. Brown leather gloves, with embroidered leather trim, from Universal Witness, £4. Brown and white spotted scarf from a selection at Essences at Antiquarius.

Now you can be spot on by wearing corduroy. This material used to be an essential part of every girl’s wardrobe, but for years it’s been a plain Jane fabric and most unfashionable. This spring, however, cord has made a spectacular comeback, particularly in coordinates. Colours are sludgy, shapes are trim, and it’s a nice, casual fabric that wears well and is flattering. Buy a jacket, then choose skirts and trousers to match—and you’ll have a whole new wardrobe that can cope with the vagaries of the English spring.

Photographed by Roger Charity.

Scanned from 19 Magazine, February 1973.

Brown felt pull-on hat, with wide brim, by Edward Mann, £2.90. Black and white striped shirt, from Bus Stop, £6.95. Beige cord coat, with fitted waist and tie belt, £18.95. Matching cord pants with turn-ups, £5.95. Both by Stirling Cooper. Green leather brogues, with high crêpe soles, from Sacha, £8.99. Pin from a selection at Universal Witness. Black felt hat, by Edward Mann, £2.90. Black and white thinly striped cotton blouse, with revers and short sleeves, by Richard Green, £5. Beige jacket, with revers and tightly gathered waistband, £8.25. Matching skirt, with kick pleat at back, £6.50. Both by Stirling Cooper. Black cover-up tights, by Mary Quant, 40p. Black patent lace-up shoes on high crêpe soles, from Sacha, £8.99. Black leather gloves, from British Home Stores, £1.75.

Brown wool hat, from Browns, £5.50. Brown cord jacket with tightly fitted waist, gathered back and two pockets on hips, £13.75. Matching straight skirt, £6.50. Both by Stirling Cooper. Brown tights by Mary Quant, 40p. Leather shoulder bag, from Bus Stop, £6.95. Brown and cream silk printed scarf, from Fenwick, £2.40. Brown cord pull-on hat, from Diane Logan, £5.25. White jersey shirt, by John Craig, £4.50. Brown cord wrap-over knee-length coat, by Stirling Cooper, £18.95. Gloves from British Home Stores, £1.75. Brown, cream and rust printed scarf, from Fenwick, £2.40.

Green suedette hat, by Edward Mann, £4. Green Viyella shirt, £5.95. Cord wrap-over jacket, £8.50. Matching trousers, with belt-loop waistband, £5.95. All by Stirling Cooper. Shoes from Ravel, £9.50. Bag from Bus Stop, £6.95. Gloves from British Home Stores, £1.75. Scarf from Fenwick, £2.40. Pin from a selection at Essences At Antiquarius. Hat by Edward Mann, £4. Jersey shirt by John Craig, £4.50. Green sweater, with heart-shaped neckline, £4.75. Rust jacket, with gathered back, £13.95. Matching cord trousers, £5.95. All by Stirling Cooper. Shoes from Ravel, £6.50. Brown leather gloves from British Home Stores, £1.75.

Green cord pull-on hat, from Diane Logan, £6. Black and white thinly striped cotton shirt, by Richard Green, £5. Green cord jacket, £11.95. Matching trousers, £5.95. Both by Stirling Cooper. Brogues from Sacha, £4.99. Gloves from British Home Stores, £1.75. Tweed pull-on hat, by Malyard Grey, £6. Grey shawl-neck sweater, with red and white stripes, £4.75. Grey wrap-over jacket, £8.50. Both by Stirling Cooper. Maroon cord Oxford bags, with elasticated waistband, by Sheilagh Brown at Coopers, £9.95. Brown brogues from Sacha, £4.99. Gloves from British Home Stores, £1.75. Silk scarf from Fenwick, £2-40.

Pull-on hat from Herbert Johnson, £2-60. Cotton shirt, from Clobber, £4-95. Grey cord battle jacket, by Sheridan Barnett at Coopers, £15-95. Matching trousers, by Sheilagh Brown, £9-95. Court shoes from Ravel, £5.99. Leather gloves from British Home Stores. £1.75. Scarf from a selection at Essences at Antiquarius. Pull-on hat from Herbert Johnson, £3. Grey silk shirt from Bus Stop, £6-95. Grey cord jacket, £18. Matching trousers, £9.95. Both by Sheilagh Brown at Coopers. Court shoes from Russell and Bromley, £8.49. Leather shoulder bag, from Bus Stop, £6.95. Shetland gloves from Universal Witness, £1-60. Scarf from a selection at Essences at Antiquarius.

Brown felt hat, by Edward Mann, £2-90. Brown cord jacket, £1395. Matching cord skirt, £9-95. Both by Stirling Cooper. Tights by Mary Quant, 40p. Leather court shoes, from Samm, £11.99. Brown leather shoulder bag, from Bus Stop. £6.95. Leather gloves, from British Home Stores, £1-75. Pin brooch from a selection at Universal Witness. Bracelet from Corocraft, £1.25.

How hand-me-downs become pick-me-ups

1970s, Antiquarius, Camden Passage, Carla Sklan, Chelsea Antiques Market, David Tack, Diane Logan, Essences, Essenses, Honey Magazine, Inspirational Images, Orange Box, Portobello Road Market, Vintage Editorials

Admittedly it takes a good eye, the sort that can look over a pile of old garments and see what you can make of them, and they of you. Then it needs a little adventure, to team old clothes with improbable but right accessories. It may also demand scissors and a needle and thread, but it’s the perfect way to beat imitation—and inflation.

Photographed by David Tack.

Scanned from Honey Magazine, November 1974.

I’m always delighted and fascinated by articles like this, somehow proving that certain interests are just innate in some people, and some things simply never change. Fifty years later, new generations are still discovering the joys of second hand clothes as though nobody ever thought of it before.

There was a storm in a Tiktok teacup earlier this year when someone declared that resellers were the Landlords of the Millennial generation. In what felt like a heady mix of inverted snobbery and undiluted envy at some people’s eye for a bargain, they declared second hand clothes were only for the poorest people and it was immoral to be making money out of them. In fact, I think it’s safe to say that it must be one of the oldest jobs in the world. In centuries gone by, the finest clothes were left in wills, given to servants, resold, remodelled and recycled until they were practically rags – which is why we have so little left in completely original condition.

On top of this long history, here in the Seventies (and then right up until the present day) you can see the glamourising of second hand clothes as a perfect counterbalance to the ever-expanding, and ever-cheapening, fashion industry. I also can’t help noticing that the belted sack dress (see further down) and bangle combination looks like something you might have seen in Topshop in the early 1980s. Proving that secondhand is often more fashion-forward than what you find in the shops.

A new look at dressing gowns: Soft cotton or silky wrapover dressing gowns can easily be found at jumble sales and markets. Fastened with a pretty brooch or with a scarf tied round the waist, they’re much nicer to wear around the house than that tatty old quilted thing your mum gave you! A bonus is that they can double as a dress or even a coat over jeans for the daytime. Paisley print robe £1, from Portobello Road Market. Painted bone fan with slotted blue ribbon, Chimera.

A little colour goes to your head: To follow the 20s,30s look which has become hot fashion for the evening, why not add a little glamour to a crocheted or knitted beret by sewing on tiny bugle beads (they’re the cylindrical ones). A geometric or floral design can look good—or a motif on one side if you haven’t got the patience to cover the whole of the beret. Antique beaded beret from a selection starting at about £10 from Carla Sklan at Antiquarius, 135 King’s Road, SW3.

The soft touch pulled into shape: Most of the prettiest second-hand dresses to be found have waist measurements which are really enormous and the idea of darting and reshaping them can offset the low price. To combat this we cut a strip from the hem about 3in wide, cut it in half width-wise and doubled it over to make two strips to tie round the back. Even easier would be to attach two narrow ribbon ties. Our dress from a selection at Orange Box, Camden Passage, N1.

Two for the top:Hats are still one of the most important accessories you can buy or make, and they look especially good if they’re bedecked with feathers or trimmings. If your purse demands you try your own hand at millinery, we’ve come up with an idea for trimming a plain felt beret. Just make two small incisions approximately one inch apart and add a natty trio of brightly coloured feathers. This smashing felt cloche with painted applique flowers and leaves is more of a good investment at £10 from Diane Logan, 40 Chiltern Street, WI.

Best suited: Ladies’ tailored suits abound for a mere pittance in most second-hand haunts and, if you accessorise them well, they can become the mainstay of your wardrobe. But nothing ruins the line of a tailored jacket more than out-of-shape shoulders. If you carefully unpick the lining around the armhole and search about, you’ll find it’s probably the fault of deflated shoulder pads. Buy a new pair of foam ones (from haberdashery departments of large stores); enclose each pad in a little square of plain fabric and it’s easy to tack them into place. Another idea to liven up a plain crepe jacket is to add some contrasting fabric on the pocket flaps or, if you have the patience, embroider your initials on a breast pocket. Authentic tweed costume courtesy of Mrs Kilford. Collarless green crêpe embroidered jacket, Orange Box £4.50. Feather-trimmed felt hat, to hire from Diane Logan ; long crêpe-de-chine patterned scarf, Essences £2: belt from a selection at Fenwick ; cane, Biba ; fox fur, Orange Box £4.50; green earrings and double bird brooch, Medusa’s Heirlooms. All Orange Box clothes from Camden Passage, 33 Islington Green, London N1.

Taking your nightie to a party: It doesn’t have to be a choice between a jewelled gown or your old jeans for a party. A long old-fashioned satin nightie is just about the prettiest and sexiest thing you could wear—and you won’t look too dressed up or contrived. And if you do get home late and tired you’re dressed for bed as well. Ankle-length cap-sleeved embroidered pink satin nightdress £5, from Bombacha, 104 Fulham Road, SW3.

Anything goes: To prove that even the most ordinary old dress can look bang up to date with just a little attention, we found this pleated black sack dress and re-vamped it. Pulled in at the waist with a wide red belt, with lots of red and black glass jewellery, black seamed stockings and your hair up, it soon becomes a show-stopper. Dress from a selection of oldies at Martha’s Market, Martha Hill, 39 Marylebone High Street, W1. All jewellery from Chimera, Antiquarius.

For the good sport in you: Smart dresses and feminine bits and pieces are easier to find than casual sporty outfits, but here’s one solution to show the tomboy in you, and it’s a great way to use that too-big sweater or cardigan you’ve discovered. Team it with striped cut-off men’s summer trousers and a shirt or blouse and flat shoes—the whole outfit could easily cost you less than a fiver. For a more feminine touch, appliqu6—or even sexier, inset—your own lace motif on a blouse. You can buy one at a haberdashery store or cut out a bit of lace from an old petticoat. Hip-length baggy hand-knitted cardigan £1, striped cotton men’s shorts 50p, both from Portobello Road Market. Short-sleeved cream lace-inset Rayon blouse, Essences £3.50. Thin red leather and hessian belt, Fenwick. Huge perspex initial, Mid Twentieth Century at Antiquarius. See-through plastic tube bracelets, £1.50 each from Reflection and Light at Antiquarius. Socks and shoes, model’s own.

Two for the price of one: Above and below : Along with casual clothes, skirts are about the most difficult things to buy secondhand. Here’s a way to solve the problem and gain a matching blouse and skirt from a dress. First remove the side zip (if there is one), then carefully unpick the waist seam. Run a row of gathering round the top about 4″ in, then gently ease it up to fit your waist measurement plus 2″. Attach a strip of petersham about 14″ wide to the outside edge, turn in and finish off the side opening. For the blouse, turn up 1″ of the bottom edge, and thread with a narrow strip of elastic. Yellow and black floral-printed cotton dress, Portobello Road Market £1. Floppy cream silky blouse with elasticated waist and lace-trimmed collar and insets, shown with skirt, £3.50 from The Orange Box, Camden Passage, 33 Islington Green, London NI. Bangles and necklace from a selection at Chimera ; earrings from Medusa’s Heirlooms.

Tighten up: Baggy blouses and shirts may be the most fashionable shape but sometimes it’s nice to show your waist—and with this idea you don’t have to worry about endlessly tucking slippery material back into the waistband of your skirt or trousers. Gather the waist with two rows of shirring elastic, machined close together, remembering to sew a little lower than your actual waistline as the blouse will ride up a bit once it’s gathered. Our candy-striped cotton blouse is from the Portobello Road Market, 60p.

Everything’s coming up roses

1970s, Adrian Mann, Barnetat, Bermona, City Lights, Conspiracy, Diane Logan, Electric Fittings, Habitat, Honey Magazine, Inspirational Images, jap, Joanna's Fleamarket, Joseph, kenzo, quorum, radley, Roy A. Giles, universal witness, Vintage Editorials

Rose-printed satin 30s tea gown, £12 from a selection at Joanna’s Fleamarket, Carnaby Street, W1.

Get ready for a gorgeous full-blown rosy. summer. Everything is covered in roses: long floaty `tea dresses’, short and sweet frocks, soft gathered blouses, crisp cotton shirts—roses are even screen-printed onto angora sweaters. In fact, there’s sure to be a rosy outlook ahead for everyone!

Photographed by Roy A. Giles.

Scanned from Honey, April 1973.

White and pink angora sweater, Radley £5.50, from Quorum, Radnor Walk, SW3; all branches of Peter Robinson. Pendant, Adrien Mann 80p; embossed bangle, City Lights £3.50.

Soft faded red and yellow rose printed chiffon 1940s midi dress with gently pleated skirt £12, from a selection at Joanna’s Fleamarket, Carnaby Street, W1; natural straw floppy hat, Bermona, .11.50; speckled glass bead necklace, 75p; plastic rose carved bangle, 30p; wide plastic bangle, 45p; all by Paul Stephens.

Old fashioned sweet pea and rose Liberty-printed cotton shirt, Universal Witness £8.95, from Universal Witness, Fulham Road, SW3; Lord John, King’s Road, London SW3 (mail order 20p extra). Straw and organza panama hat with rose trimming, Barnetat £3.30. Plastic bangle. Paul Stephens 30p.

Scatterd with roses, cotton puff-sleeved overblouse with tie waist and gathered yoke, Jap at Joseph £12 approx, from Joseph, 33b King’s Road, SW3 (mail order 25p extra). Straw bowler, Diane Logan, £6, decorated with flowers from a selection at John Lewis; carved rose plastic bangle, Paul Stephens 30p.

Exotic sugar pink, cream and green rose-printed puff-sleeve cotton-lawn blouse and gathered Oxford bags, Electric Fittings £16 approx, from Conspiracy, Kensington High Street, W8 (mail order 25p). Natural straw hat, Bermona £1.50; perspex and rose embossed bangle, City Lights £2.75; fan, Habitat 15p.

Kissin’ Cousins

1970s, alice springs, Anne Tyrrell, aquascutum, barbara hulanicki, Barbara Hulanicki, biba, Borg, Butler & Wilson, C&A, Chi Chi, cosmopolitan, crowthers, Deirdre McSharry, Diane Logan, Elle, Henry Lehr, Inspirational Images, jean varon, john bates, just men, marie france, medusa, miss mouse, ossie clark, quorum, Reldan, ritva, Sacha, Sujon, Vintage Editorials, Weathergay

Pink and wild coat is hooded and all set to trap the unwary male. Borg coat by Henry Lehr, £17.50, trousers by Sujon, £9.50. His coat by C & A in suedette, £13.95. Hat by Locke, £5.25.

. . . or how to wear furs this winter without hurting your pet’s feelings.

There is nothing, absolute nothing quite like wrapping yourself in fur. As a sensuous experience, it is in the same class as a new love, old champagne or fresh truffles. But even the most hedonistic of women are relieved that the threatened species are no longer imported. Snow leopards, tigers and other cats can go their own way and sensibly sybaritic female will look for furs that are farmed, such as fox and mink. This winter, too, the fakes are so wayout and wildly coloured that only a girl without a heart could resist their charms, albeit synthetic. Perhaps that’s why the fur trade have taken the hint and dipped their favourite fox pelts in the dye pot, Furrier Maxwell Croft offers his explanation of the female urge to wear and the male urge to bestow furs: “For many men it is a primitive desire to see his woman in furs.”. Very nice, too.

Plenty to scoff at the end of the copy there, but oh goodness the clothes – the clothes! And the glorious photography of Alice Springs, whose work doesn’t turn up nearly enough for my liking.

Fashion by Deirdre McSharry.

Photographed by Alice Springs.

Scanned from Cosmopolitan, November 1972.

Kissin’ cousin to a polar bear, but lots slimmer, is this smashing white shaggy coat. Wear it with white flannel bags, an angora sweater and an even shaggier hat. Well-cut coat in Borg with stitched suede edges. By Marie France for Quorum, £36, Ossie Clark trousers £14, sweater £4. Hat by Diane Logan, £5, shoes from Sacha £7.99. Beads by Butler and Wilson. Mike’s coat from Just Men, £70. Trousers from Aquascutum, £14.50.

The shaggiest coat story of the season-outrageous powder pink number, worn over pink striped sweater and pleated skirt. The dog is also fake, Chi Chi’s own and christened Fifi by Mike. Borg coat by Biba, £15, sweater by Reldan £3.33, skirt by Crowthers £5.75. Beads by Loewe.

Chi Chi turns her back on the world in scooped dress by John Bates for Jean Varon, £22. White shaggy jacket in Lister’s synthetic, £13.75 by Weathergay. Photographed at Julie’s Restaurant, 135 Portland Rd, London W11 (01-22) 8331).

How to have that movie-star feeling. If you want the big star treatment – breakfast at Tiffany’s, diamonds as big as the Ritz – dress like a star in electric blue fox. Dress by Elle, £15. Fox coat by Dinni for Femina Furs, £295. Moonstone necklace at Butler and Wilson. His outfit by Aquascutum. Velvet jacket £38.50, shirt £10.50, cuff links from £3 50, trousers £12.50

Tea for two. Mike makes up to Chi Chi (that’s the model girl, not the coat) in her shaggy yellow number, worn with shiny striped shirt and mustard bags. Borg coat by Marie France for Quorum £23.50, shirt by Medusa £5.50, trousers by Sujon £9.50. Beads by Butler and Wilson. Photographed at The Royal Garden Hotel, London.

Enough to drive a man wild-a nutty fake fur, above right, with Fifties shoulders and swing back. Wear it nicely over mustard crêpe de chine shirt and peg-top trousers. Both by Sujon, shirt £13, trousers £9.50. Borg coat by Biba £25, beret, Diane Logan, £4.50, shoes, Sacha, £7.99. His coat, Aquascutum, £70, trousers C & A £3 95.

Enough to make Morgan the gorilla, jealous. (Remember A Suitable Case For Treatment?) Emerald green gorilla jacket in real-life Borg by Weathergay, £9.50 (right). Worn over slinky knit sweater and skirt from Ritva, £27 for the outfit. Blue shaggy beret by Diane Logan, £4.50. Mike’s sweater in blue and silver by Ritva, £18.50. Trousers from C & A £5.50.

Jealous cats show their ruffled furs. Chi Chi and Belinda act out the classic movie-star confrontation in their sequins and furs, Chi Chi in pleated taffeta with sequin bodice by Anne Tyrell for John Marks, £23.95; her boa is silver fox, ranch bred, price £70. Belinda’s fox is red, also from the ranch, price £45, both by Barbara Warner for Fab Furs. Strapless top and trousers by Miss Mouse, £20. Beads by Loewe.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials

Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.

Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.

Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.

Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

On the sands of summertime

1970s, anello and davide, annacat, barry lategan, Bombacha, Brigid Martineau, Buckle Under, Casa Pupo, Charles Batten, chelsea cobbler, Crocker Wilson, Diane Logan, Early Bird, edward mann, Inspirational Images, jap, jeff banks, Joseph, Juliet Dunn, katharine hamnett, Ken Lane, kenzo, laura ashley, liberty, liberty's, Rayne, Rosie Nice, Russell & Bromley, sanderson, sarah frearson, Scott Adie, Sujon, The Purple Shop, Vintage Editorials, Vogue, wallis

Long and frilly flower print cotton frocks, all at Wallis main branches. Peachy, below left, a puff-sleeved shirt with deep skirt frill. £12.95. Pink, green, red, white chintzy parasol with sapling handle, £15.50, Crocker-Wilson. Straw with bright ribbon and flowers, Edward Mann, £3.40, at Barkers. Flower and bird glass necklace, £3.50, Bombacha. Flowered cream papier-mache bangles, £7 each, at Emeline. Peachy, below right, with wide sleeves and sash. £13.95. Green/white leafy parasol, £34.50, at Crocker-Wilson; Elle. Wide lacy straw with flowers, by Buckle Under, £11, at Lucienne Phillips ; Smiths, Bath. Cotton and lace drawstring bag, £4.50, at Rosie Nice. Bunches of sweet peas, by Novelty Import Co. Inky blue and brown frock, opposite left, extra beige and scarlet flowers, ecru lace and sweetheart neckline, £15.95. Red/white/green striped parasol, £19.50, Crocker-Wilson. Light blue glass beads, 80p, at Rosie Nice. Rough straw with chocolate velvet, creamy flowers, by Sarah Frearson, £13.75, Lucienne Phillips. Provençal cotton drawstring bag, £3.75, from Brother Sun. Sky blue, brown, natural frock, below centre, in two—camisole lacy top and skirt £15.95. Sandy lacy shawl, £8, at Scott Adie. Opaque amber glass fruit beads, about £28, from Emeline. Plum, blue, orange cotton, right, with lots of lace. £18.95. Sky blue lace shawl, as above. Flowered black chintz and tasselled parasol, £25.50, Crocker-Wilson. Enamel pansy brooch, on silver chain, £6.50, at The Purple Shop. Liberty print Country Cotton drawstring bag, by Brigid Martineau, £7.25, at Harrods. Canvas espadrilles, both pages, £3.50, from The Chelsea Cobbler.

Photographed by Barry Lategan.

Scanned from Vogue, May 1974.

Green, cream and red Liberty printed Tana Lawn halter dress, left, a salad of flowers shirred to the hips. with tiny frills. About £32, at Annacat: Harvey Nichols. Pink, white and blue glass beads, bangle, ring, from Rosie Nice. Cream and green cotton dress, right, trellised and bordered with flowers, flounced and bordered with lace. By Earlybird, about £14.95, from Earlybird; Fenwick. Glass flower necklace, £12, The Purple Shop. Blue bird’s nest earrings, £1.50, Bombacha. White nylon openwork gloves, by Kir, about 95p, John Lewis. Flowers by Novelty Import Co. Deep green and red night-flowering smock, right, each tier with creamy lace. Liberty Country Cotton, by Sujon, £23, Liberty; Parkers of Hampstead; SuperStar; Leeds. Matching green flowered hand-bag with wrist strap, by Brigid Martineau, £7.75, at Harrods. Green/red bird sparkling necklace, Bombacha, £3.50. Espadrilles, £3.50, The Chelsea Cobbler. Hair by Christopher at Vidal Sassoon. Sanderson Wallpaper. Smilax leaves from Pulbrook & Gould. Bird-cage from Casa Pupo. Budgerigars from A1 Studio, 164 Princes Gdns, W.3.

Pale blue, ivory, light terracotta Liberty print Tana Lawn and lace flouncing skirt, above left. Cap-sleeved top. By Sujon, £24, Liberty; SuperStar, Leeds. Long frilled white petticoat, £4.75, at all Laura Ashley branches. Lacy straw, with harebells, by Buckle Under, £10, at Lucienne Phillips;’ Smiths, Bath. Glass beads and flower necklace round wrist, £3.50. Bombacha. Embroidered white espadrilles, £7.99, Russell & Bromley main branches. Black and bright red flowered white jacket; frilled skirt,: above right, piped in black and white. By Jeff Banks, £14.50, £13.50, at Selfridges; Adele Davis. Petticoat, as above. Straw hat, £14, at Diane Logan. Blue bead bracelet, 80p, Rosie Nice. Espadrilles, as above. Blue, scarlet, cream Liberty print Tana Lawn flowered shirred top and skirt, opposite left. About £13, £19.95, at Annacat; Harvey Nichols ; Unicorn, Birmingham. Ribboned straw, Edward Mann, £2.50, at John Lewis. Flowered cream papier mache bangles, £7 each, Emeline. Lacy shawl, £8, from Scott Adie, Flower necklace, £2.50, at Bombacha. Cream chocolate laced boots, £13.95, Anello & Davide. Powder blue, green, pink cotton pleated skirt and cap-sleeved crossover top, cenre. By Jap, £25.95, £16.95, at Jap & Joseph. Espadrilles, £3.50, The Chelsea Cobbler. Lacy shawl, as above. Straw hat, Buckle Under, £11, at Lucienne Phillips. Powder blue, cream, beige tiered pleated skirt, right: Liberty print Tana Lawn with creamy lace and matching button-down bodice. About £23, £14, by Juliet Dunn, at ZigZag; Adele Davis; Smiths, Bath. Green straw with flowers, £14, at Diane Logan and Hampstead Bazaar. Cream laced espadrilles, £6.50, front Rayne at Harvey Nichols. Mother-of-pearl leaf necklace, about £15, Emeline. Hair by Christopher at Vidal Sassoon. Fishing gear, front Harrods. Picnic hampers and raffia bags, all from Habitat. Liberty print Dick Whittington bags and care shopping basket, all from Liberty. Stripy parasol, £19.50, from Crocker-Wilson.

Rose crepe de chine dress, far left, flowered brightly red and white. With V neck, slightly gathered sleeve. Jeff Banks, about £21, at Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Pale straw bowler with flower-painted brim, Diane Logan, £8. White beads with red and white flowers, Rosie Nice, from a selection, from 60p. Gold locket engraved with flying bird, Goldmine at Woolworths. Rose and cream flowered Liberty cotton and leather purse, Chris Trill, £13, at Flight Studio ; Jap & Joseph. White nylon gloves, by Cornelia James. Sunglasses, Elle. Eau de nil crepe de chine dress, centre, stippled with beige and white flowers. Jeff Banks, about 823.95, Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Blonde straw with a bunch of harebells, Buckle Under, £10 at Lucienne Phillips ; Smiths, Bath. Mother-of-pearl leaf necklace, about £15, at Emeline. Flowered glass brooch, £1.50, at Bombacha. Eau de nil leather purse with quilted flower sides. £30, to order from Clive Shilton. Eau de nil and grey silky cotton gloves with violet/blue embroidered cuffs, £5 Browns. Clear flower-patterned Perspex sunglasses, £25.95, Elle, Bond St and Sloane Square. Snake bangle, £2.50, Mulberry Co at Selfridges. Gold bangle, £16.75, Andre Bogaert. Gold rings, from £5.50, at Ken Lane. Sepia flowered crepe de chine dress to mid-calf, left. Sujon, £15, at Liberty ; Image, Bath ; Super-star, Leeds. Flat straw with cream petersham, £7.50, Charles Batten. Mother-of-pearl hat pin, £1, Diane Logan. Pale cream, yellow fake orchids, Crocker-Wilson, £1.65 a pair. Seed pearls, Corocraft, from range at Peter Robinson. Raffia purse, Chris Trill, .E7.70, at Flight Studios ; Jap & Joseph. Speckled cream net gloves, by Katherine Hamnett for Tuttabankem, £3, Browns. Ivory, gold and diamond, pale amber rings, £4, £25, £4, Andre Bogaert.

Saints Alive

1970s, chelsea girl, Chester Martin, david hurn, Diane Logan, Herbert Johnson, Lewis Separates, Marks and Spencer, mr freedom, Mr Wik, petticoat magazine, Rosie Nice, Sue Hone

Herbert Johnson belt, £2.10. Cotton skirt, £3.50 and shorts, £1.99. Chester Martin scarf, £3.50. Crepe shirt, £1.99½ from Girl branches and Chelsea Girl. Quant tights, 75p. Crochet bag, Diane Logan, £6.

The Young St. Michael range power-packed with its new mid-May collection.

The Young St. Michael range is only available at Oxford Circus. Glasgow, Brighton, Liverpool and Manchester at the moment.

Curiously, I have the scarf she’s wearing in the top photo and I had always assumed it was authentic 1930s – as it was sold to me. Now I look closer, I can see the faded signature of Chester Martin. Whilst I’m disappointed that it’s not actually as old as I thought, I can’t resist a documented bit of vintage!

Fashion by Sue Hone.

Photographed by David Hurn.

Scanned from Petticoat, 22nd May 1971.

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