Softly Softly

1970s, Alain Walsh, Angela at London Town, Bata, biba, bus stop, Butler & Wilson, Chelsea Antiques Market, gillian richard, Honey Magazine, Inspirational Images, Jayne Swayne, lee bender, liberty, liberty's, Martha Hill, miss selfridge, Russell & Bromley, Sujon, Vintage Editorials

Dove-patterned dress with cap-sleeved bolero, £10.75 from Biba, Kensington High Street, W8. Suede patchwork shoes, Russell & Bromley, £6.95; sheer tights, Wolford, 40p ; carved bangle, Butler & Wilson, £1.50 ; plastic bangles, Biba, 55p each. Right : Wool-jersey gymslip dress, Sujon, £9.99, from Liberty, Regent Street, W1 , mail order 25p extra ; Image, Bath. Grey suede shoes, Russell & Bromley, £9.95 ; tights, Mary Quant, 75p ; bangle, Butler & Wilson, £1.50 ; bluebird brooch, Biba, 60p.

Daytime dresses in pretty prints and purely simple plains – warm and practical for everyday but special enough for best.

Photographed by Allan Walsh*.

Scanned from Honey, January 1972.

*Usually credited as Alain Walsh, I think it must be the same photographer.

Royal blue and bright pink spider-. knit Acrylic tiered smock, £4.50, from Martha Hill, 39 Marylebone High Street, W1 , mail order 20p extra. Multi-coloured beaded necklace wound round wrist, Paul Stephens, 80p ; antique green compact, Butler & Wilson, £4.15. Right : Flowered black, lemon and cream short Acrylic smock with pleated front, Gillian Richard, £9.95, from Peter Robinson, Oxford Circus, W1 , mail order 20p extra. Lime green bow brooch, Biba, £3.

Biscuit and plum flower-printed wool dress with fluted cap sleeves, Gillian Richard, £8.25, from Way In, Harrods, Knights-bridge, SW1 ; I Spy, Oxford Street, W1 ; ’27’, King’s Road, SW3. Mulberry flower-carved elasticated bangle, Butler & Wilson, £1.50 ; plain round plastic bangles, Biba, 55p each. Right: Bright yellow and pink sunflower dress in Liberty wool with scalloped neck, Gillian Richard, £11.25, from Liberty, Regent Street, Wl, mail order 25p extra ; I Spy, Oxford Street, W1 ; ’27’, King’s Road, SW3. Ivory brooch, Biba, £3; bangle, Butler & Wilson, £2.

Dusty-blue jersey dress with flared skirt and flouncy cap sleeves, Angela at London Town, £9, from all London branches of Neata-wear ; Sacha, Bridgend. Multi-coloured butterfly brooch from a selection at the Chelsea Antique Market, cream elasticated bracelet, Butler & Wilson, £3. Right: Scarlet wool jersey dress with yellow batwing sleeves and rainbow inset neckline, Jayne Swayne, £8.40, from Bata International, 151 Oxford Street, W1, and main branches including Newcastle, Sheffield, Swansea and Ipswich. Metal pretty-polly brooch, Butler & Wilson, £3.50.

Spider-knit Acrylic puff-sleeved smock, £4.50, from Martha Hill, 39 Marylebone High Street, Wl, mail order 20p extra. Blue bead choker, Paul Stephens, 75p ; antique poppy brooch, £2.50, ivory elasticated bracelet, £3, beaded bag, £4.50, all from Butler & Wilson. Right: Electric-blue jersey dress, Sujon, £9.99, from Liberty, Regent Street, W1 , mail order 25p extra ; Just Looking, King’s Road, SW3. Spotted cotton kerchief, Herbert Johnson, 25p ; sheer blue tights, Mary Quant, 40p.

Scarlet and white confetti-spotted zipped jersey dress, £9.95, from Bus Stop, 3 Kensington Church Street, W8, and all other branches, mail order 15p extra. Plain plum and rust plastic bangles, Biba, 55p each. Wooden bead bangle, from a selection at Miss Selfridge. Right: Spotty silver-grey and white button-through jersey shirt dress, £9.95, from Bus Stop, 3 Kensington Church Street, W8, and all other branches, mail order 15p extra. Rose-carved bangle, Butler & Wilson, £2.

Live a Little

1970s, Adrian Mann, Bata, Boobs, Brian Downes, bus stop, Butler & Wilson, celia birtwell, corocraft, Crocodile, Dickins and Jones, Fenwick, gillian richard, Inspirational Images, lee bender, ossie clark, quorum, Sacha, Therèse, Titfers, Upwest, Vintage Editorials

LEFT: Long flowing marocaine wrapover dress with frilled cap sleeves, Radley for Ossie Clark, £15, from Quorum, 113 King’s Road, SW3. Swallow brooch, Adrien Mann, approx £2; antique satin clutch bag with rhinestone star, Titfers, approx £8. RIGHT: Keyhole-fronted crêpe button-through party dress with Chinese word pattern, £12.95, from all branches of Bus Stop, mail order 20p extra from 3 Kensington Church Street, W8. Sequined skull cap, Crocodile, £4; antique powder compact, Butler & Wilson, £4-75.

Short, shiny waves, tight to the head and crowned in a slippery sequin beret add the ritzy touch to oyster satins and champagne silks—daring dresses, glamorous enough for anybody’s Rolls.

Brunette model is Therèse.

Photographed by Brian Downes.

Scanned from Honey, December 1971.

LEFT: Poppy printed black dress, Ossie Clark for Quorum, £16.25. Sheer natural tights, Elle, 45p; high-heeled suede peep-toe shoes, Bata, £6; round beaded evening bag, Butler & Wilson, £8.75; diamante hairslide, Adrien Mann, approx £1.25; diamante stranded necklace, Adrien Mann, £4-50. RIGHT: Daring slash-necked green pineapple printed marocaine dress, Ossie Clark for Radley, £16, from Quorum, 113 King’s Road, SW3. Luxurious white feather boa, Dickins & Jones, £7.60; multi-coloured sequined cap, Crocodile, £4; pale green tights, Elle, 45p; suede peep-toe shoes with bows attached, Sacha, £5.99; diamante rings from a selection by Adrien Mann.

LEFT: Slippery black rayon satin dress with scarlet rose print and plain scarlet bolero, Gillian Richard, £11.60. Jet black sequined cap, Crocodile, £4; black fabric gloves, Fenwicks, £1.30; simple diamante choker, Adrien Mann, approx £1.50; tiny square powder compact from a selection by Butler & Wilson; diamante and pearl brooch and diamante rings from a selection by Corocraft. RIGHT: Ritzy plunge-neck black and multi-coloured satin party dress with black velvet bolero, £12.50, from Boobs, 1 A Chapel Market, N1. Diamante drop ear-rings, Corocraft, approx £2.50.

LEFT: Slithery rayon and satin flower embossed dress and bolero, Gillian Richard, £10, from Way In, Hans Crescent, SW1, mail order 20p extra. Glass and diamante choker, Adrien Mann, approx. £1.50; real silver zig-zag and wavy bangles, John Plenderleith, £8.50 each; suede and snakeskin peep-toe shoes, Upwest, £10.95. RIGHT: Flowery fluted long printed satin skirt, £7.50, waistcoat-jacket, £7.50, and slashed-neck button through satin blouse, £5.95, from all branches of Bus Stop, mail order 20p extra from 3 Kensington Church Street, W8. Diamante drop ear-rings, £2, diamante sailing ship brooch, approx £2, both by Adrien Mann; black suede shoes with mauve diamond pattern, Bata, £4.49; beaded evening bag, Butler & Wilson, £12.50.

That old black magic

1970s, alice pollock, alistair cowin, biba, Buckle Under, bus stop, celia birtwell, christian dior, christopher mcdonnell, corocraft, Dolcis, edward mann, Elgee, Elle, Fenwick, flair magazine, George Malyard, gillian richard, Herbert Johnson, Hiroshi, Inspirational Images, janice wainwright, jean muir, John Craig, kangol, Ken Lane, lee bender, leonard, lilley and skinner, Malyard, Marks and Spencer, marrian mcdonnell, mary quant, Miss Impact, ossie clark, quorum, Russell & Bromley, Sheraton, simon massey, stirling cooper, Vintage Editorials, yves saint laurent

The witching hour—smock shirt dress, white birds flying on yards and yards of transparent black georgette, Alice Pollock for Quorum, £36.75. In her hair, crescent moon £3, and a flash of lightning slide £5.25. Both from the House of Leonard.

Black, the old enchanter. Bewitching, mysterious, romantic. In velvet, satin and soft silk jersey. Dramatic alone or shouting with colour. That timeless black magic still weaves its ancient spell.

Hair by Leonard.

Photographed by Hiroshi.

Scanned from Flair, November 1971.

In best black style. Left : tailored single-breasted embossed velvet jacket, £16.75; matching skirt, £12.60; matching velvet hat £3.50. Brown tea rose, £1.05. All from Biba. Black thorn walking stick from a selection at Herbert Johnson. Right : Silver birds on black velvet blazer, £13.95, satin shirt with black cravat, £5.95; ankle length skirt, £4.95. All from Bus Stop. Sweeping ostrich feather hat by Edward Mann, £3.85.

Celia Birtwell printed Marocaine shirt by Ossie Clark for Quorum, £7.50. Red Poppies, 35p each, Fenwick.

Romantic panne velvet dress by Simon Massey, £16. White full-blown rose on black velvet ribbon, both from John Lewis. Black chenille snood, £1.95 Fenwick.

Graceful blouse with elasticated waist, over matching rayon flared skirt, £21.50 by Mary Quant. Silver diamante belt by Ken Lane, £21.50. Quant’s butterfly tights, Farfalla, 95p. Diamante paste clover leaf on black velvet ribbon, £7.90 by St Laurent Rive Gauche. Black ostrich feather, 55p Biba.

Printed shirtdress buttoned up with red hearts. By Gillian Richard, £9.50. Red heart necklace, £19 by Christian Dior. Sweeping black felt hat, by Buckle Under, £8.

For high coloured drama put black with traffic light colours : red, yellow green and strong electric blue.
Wool jersey vest by Sydica at Miss Impact, £4.90. Heart necklace from Elle, £3.75.

Cotton velveteen shirt £9.75, and culottes £7.75. By Alistair Cowin. Jersey wool shirt by John Craig, £4.80. Black leather belt, Fenwick £2.45. Suede boots banded in red, yellow and green, Lilley and Skinner £10.95. Velvet cap by Malyard £5, pinned with red star by Corocraft, 99p.

Warming up to black, in strictly daytime mood, our model wears Guerlains Teint Dore for a real tawny tint, 99p with Juvena’s Sahara Sun Blush Colour Stick as a highlighter, £1.63. Her. eyelids are coloured in Boots No 7 Transparent Eye Tint, 40p, and her lipstick is Chanel Corail, 95p.

Wrap around, tie belted wool jacket. £10.50. Over red Oxford Bags £6.50. Both by Alastair Cowin. Tartan wool man’s scarf, Scotch House £1.25. Black suede beret by Malyard, £16.

The little black dress revamped by Jean Muir in crepe de chine with puffed sleeves, demure bow and flared skirt, £21. Black suede strappy shoes, Russell & Bromley, £19.95. Sheer black tights, Mary Quant, 65p. Rhinestone star, St Laurent Rive Gauche £2.50.

Tie round black wool midi coat, topstitched in white, £22. Matching trousers, £6.25. Both by Elgee. Black and white Orlon tweedy knit tunic jumper, Marks and Spencer £2.95. Herbert Johnson knitted wool cap, £2.50.

Black wool tent coat by Stirling Cooper for Sheraton £16.95. Black wool Kangol beret, 65p. Black and plum suede lace up shoes, Dolcis £8.95. On collar, cupid heart brooch, St Laurent Rive Gauche £14.

Black wool jersey nautical blazer, £15.25, over grey and white knitted wool trouser suit, £28.25. Both by Christopher McDonnell for Marrian-McDonnell. Mock mother of pearl clips, Biba 35p each.

black velvet smoking jacket, £10.50; ankle high skirt in red, yellow and black wool tartan, £5.75. Both from Bus Stop. Cupid heart brooch, Rive Gauche £14. White shetland jumper, £5.50 Scotch House.

Put yourself on show

1970s, biba, Browns, bus stop, crowthers, gillian richard, Inspirational Images, Jean Claude Volpeliere, lee bender, Lena Stengard, miss selfridge, ossie clark, petticoat magazine, quorum, radley, van der fransen, Vintage Editorials, wallis, way in

Gillian Richard print midi with laces from Marshall & Snelgrove Just In, £12.12s. Silver butterfly pendant, £9.9s. and plastic rings, 3s. each, at Biba. Chiffon printed scarf, £5. Browns, W.1. Belt, £4.. Way In. S.W.1.

Don’t waste dresses like these by taking them someplace quiet. Give them all the freedom they want and a lot of personality and more besides. Just for once take something really special and show off!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by Jean-Claude Volpeliere.

Scanned from Petticoat, December 1970.

Cream and red printed crepe dress by Ossie Clark at Radley, £13.19s. from Quorum, S.W.3. Biba plastic rings, 3s. Cream silk embroidered shawl, 15s., Van-der Fransen, S.W.6. Gilt moth brooch from a selection at Biba, W.8.

Crepe floor-length dress, £9. at Bus Stop, London W.R. Velvet coat with star print, £12.12s., from Crowthers, W.8. Way In tie choker, £1.

Grey satin midi dress, £9.9s., from Biba, W.8. Black lace jacket, £5., Van der Fransen, S.W.6. Way In reversible choker, £2.2s.

Velvet midi dress with ribbons, £16.16s., from main branches of Wallis shops. Miss Selfridge choker, £1.2s.6d. Printed velvet hat with coins, £4.15s. at Way In, London S.W.1.

Gillian Richard striped lures vest with lurex dress, £12., from all branches of Irvine Sellars and branches of Owen Owen. Fringed scarf, £2.8s., from Biba, W.8. Snake belt from a selection at Laurence Corner.

Bottoms Up

1970s, alistair cowin, barbara hulanicki, Barbara Hulanicki, Big Scene, Dorothy Perkins, gillian richard, gladrags, Guy Cross, Honey Magazine, Inspirational Images, Jacqmar, Miss Impact, ossie clark, radley, ravel, Rodger Bass, Russell & Bromley, Shelana, Titfers, Toto, Vintage Editorials

Deep purple Polyester button-through romper suit, Dorothy Perkins, £3.95 (79s.); rust and blue rose patterned cotton mixture vest, Toto, £6.25 (£6 5s.); purple panne velvet plumed cloche, Titfers, £8. / Pillar-box red cotton jersey and Vincel dungarees, trimmed with yellow, £7, and bright sun-shine high-necked shirt, £5, both by Alistair Cowin. / Brick and rust moon-in-orbit sweater, Toto, £4.50 (£4 10s.); calico midi skirt with coloured nursery print border, Alistair Cowin, £8; beige suede ankle strap shoes, Ravel, £3.99 (£,3 19s. 9d.); dolls’ house patterned cloche, Titfers, £1.75 (35s.). / Scarlet jersey pinafore dress with yellow appliqued apples, Rodger Bass, £9.50 (£9 10s.); tangerine, blue and purple striped sweater, Miss Impact, £4.20 (4 gns.). / Dusty pink Acrylic jacquard jacket, £5.25 (5 gns.), and matching gauchos, £3.50 (£3 10s.), both by Gillian Richard; red panne velvet Wee Willie Winkle hat, trimmed with an apple, Titfers, £4.20 (4 gns.).

At last we’ve reached the bottom – the latest erogenous zone to be limelighted by shiny shorts, skin-tight jumpsuits and all kinds of sexy bum-huggers.

Interesting to note the dual pricing as the UK adjusted to decimalisation, and also that the Radley outfit in the photo below is actually an Ossie Clark design (I’ve seen it pop up with the Ossie for Radley label) but wasn’t properly credited as such.

Photographed by Guy Cross.

Scanned from Honey, March 1971.

Navy and scarlet polka dot cotton boiler suit, Alistair Cowin, about £4; plain pink suede boots, Biba, £8.97½ (£8 19s. 6d.). / Shiny pink cotton satin dungaree shorts, £6.50 (£6 10s.), and multi-coloured cotton nightsky printed shirt with drawstring neck, £9, both by Gladrags; sheer pink tights, Twiggy, £1; wine wedge-heeled shoes, Russell & Bromley; purple silk headscarf, Jacqmar, £2.37½ (47s. 6d.). / Slippery royal blue satin acetate shorts with bib top and scarlet satin patch pockets, Shelana, `£5.25 (5 gns.); red and blue running vest, Syndica, £3.15 (3 gns.); shiny pink tights, Twiggy, £1; wine suede wedge-heeled shoes, Russell & Bromley; burgundy silk scarf, Jacqmar, £2.37½ (47s. 6d.). / Ritzy yellow moss crêpe fitted jacket and black skirt with red, yellow and black inverted pleats, Radley, £14; black peep toe shoes, £4.99 (99s. 9d.). / Lilac and grape shady lady printed jersey pinafore with lilac shirt top, Big Scene, £8; maroon leather criss-cross sandals, Ravel, £5.97½ (£5 19s. 6d.).

Christmas party pieces for dazzlers

19 magazine, 1970s, alkasura, Bellini, Cathee Dahmen, Crochetta, David Anthony, Essences, Essenses, gillian richard, missoni, Tsaritsa, Vintage Editorials

Multi-coloured lurex hat, by Missoni from Browns, £10. Exclusive black silk chiffon top, made to order at Tsaritsar. Knife pleated purple satin skirt from Alkasura, £10. Circular peacock fan from a selection at Essences.

Bright skirts and tops make it easy to dazzle this Christmas. Wear shiny accessories, flourish a peacock fan, add a lurex scarf. Outshine the twinkling fairy lights and sparkling decorations! Bright skirts and tops make it easy to dazzle this Christmas. Wear shiny accessories, flourish a peacock fan, add a lurex scarf. Outshine the twinkling fairy lights and sparkling decorations!

One of the most incomparably beautiful editorials I have had the pleasure of scanning, with a little insight into the ‘vintage’ market of the early Seventies (most of the sequined pieces appear to be original Twenties and Thirties from Essences, one of those places I would make a beeline for if I ever found that time machine). Also, glitter eyebrows. Swoon.

Model is Cathee Dahmen.

Photographed by David Anthony.

Scanned from 19 Magazine, December 1973.

Net cap, with seed pearl trim, from a selection at Essences, £8.50. Green lurex halter neck by Crochetta, £6. Gold sequin bolero, from a selection at Essences, £15. Knife pleated gold taffeta skirt from Alkasura, £10. Green glitter evening bag from a selection at Essences, £12.50. Yellow shot lurex scarf by Bellino, 25p.

Sequin hat, with trim on side, from a selection at Essences, £8.50. Black and green lurex, heart shaped halter neck knee length ress and matching black and green lurex cardigan, by Gillian Richard, £12.95. Black lace gloves from a selection at Essences, £5.

White sequin hat, £8.50. Black sequin sleeveless top, £15. Both from a selection at Essences. Black velvet jacket, with silver stars embossed all over, made to order by Tsaritsar. Knife pleated silver skirt from Alkasura, £10.

Sequined skull cap and sequin bolero. Both from a selection at Essences.

The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland

There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Soft and Pretty

1970s, biba, clobber, David Finch, Dolcis, Feathers, gillian richard, Inspirational Images, petticoat magazine, Pourelle, ravel, Rosie Nice, Sacha, Sue Hone, Vintage Editorials

Gillian Richard dress, £17.10s., Miss Selfridge, W.1. Biba tights, 10s.6d. Biba choker, £1.2s. Ravel shoes, £6.19s. 11d.

Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it

Styling by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat Magazine, 3rd October 1970.

Pourelle midi with laced-front jacket, 131.10s., Fifth Avenue shops, Quant tights, 15s.11d. Biba butterfly, Dolcis shoes, £4.19s.11d. Pourelle short-sleeved top and skirt, £21., Fifth Avenue, W.1. Biba tights, 10s.6d., suede belt, £2.10s. Sacha shoes, £7.19s.6d. 36 Panne velvet is expensive we know — but worth it!

Knickerbockers with short-sleeved top, Pourelle, £18.18s., from Tracy, W.1., Biba canvas boots, £7.10s. Feathers cotton hat and scarf, £2.7s.6d. Clobber midi, £13.13s., Girl, W.1. Quant patterned tights, 16s.11d. Rosie Nice scarf, £1.15s. Browns ring, £3. 3s. Ravel spats, £5.5s.

It’s Cool

1970s, biba, Browns, Buckle Under, bus stop, crowthers, duc, florrie carr, Foale and Tuffin, Get, gillian richard, Herbert Johnson, Inspirational Images, Jasper, lee bender, liberty, liberty's, ravel, Sujon, Vintage Editorials, yves saint laurent

Pale blue sisal hat with peacock feathers, by Buckle Under Enterprises, £10. Rayon crepe de Chine long-sleeved dress with multi-coloured wild flowers on a navy blue background with ribbons on its tie belt, by Sujon, £14.50. Red tights, by Mary Quant, 75p. White wet-look ankle-strap wedge sandals. from Ravel. £5.99.

Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.

Photographed by Duc.

Scanned from 19 Magazine, June 1971.

Cream sisal hat with flowers. by Buckle Under Enterprises, £10. Dress with bodice gathered into half yoke at front and a long sash tie, in crepe de Chine with pale pink and lemon flowers on a black background, by Crowthers, £11.50. Blue tights, by Mary Quant, 75p. White leather wedge shoes, from Ravel, £7.50. Red sisal hat, from Crowthers, £3.50. Floral printed short-sleeved crêpe de Chine dress in pastel colours, with artificial flowers on a décolleté neckline, by Crowthers, £11.25. Yellow tights, by Mary Quant, 75p. Wedge shoes, from Ravel, £7.50.

Straw hat from Crowthers, £3.50. Floral printed cotton dress with green, white and yellow flowers on puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Blue tights by Ballito, 40p. Yellow espadrilles, by Yves St. Laurent, £8.90. Navy cotton hankie tied over eyes by Herbert Johnson, 40p. Straw hat from Biba, £1.25. Cotton dress with red and yellow lowered print of puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Yellow tights by Ballito, 40p. Red espadrilles with rope wedge heels, by Yves St. Laurent, £8.90. Artificial flowers on hat, from Biba, £1.05 each.

Red cotton Liberty print smock with drawstring neck and patch pockets, by Foale and Tuffin, £15.50. White leather shoes, from Ravel, £7.50. Cotton dress in panels of three different Liberty prints, by Foale and Tuffin, £14. White leather shoes, from Ravel, £7.50. Rayon crepe de Chine dress with floral print, by Sujon, £14.50. White wet-look patent shoes, from Ravel, £5.99. Sisal hats, from Browns, £7. Silk scarves, by Jasper, £3.50. Tights, by Mary Quant, 75p. Hoola Hoops from Hamleys, London, W.1.

Beige sisal hat by Buckle Under Enterprises, £10. Sunshine yellow moss crepe dress with embroidered flowers at each side of the shirred, smocked-look front panel, by Florrie Carr, £9. Yellow tights by Mary Quant, 75p. Ankle-strap wedge sandals, from Ravel, £5.99.

Red sisal hat from Crowthers, £3.50. Floral crepe de Chine dress with a double collar, pin-tucked pleats, and thin tie belt, by Gillian Richard, £6.87. Grey tights by Mary Quant, 75p. White wedge shoes from Ravel, £7.50. Cream sisal hat from Browns, £7. Rayon dress with red poppies on a blue background, gathered into a square yoke, by Lee Bender for Bus Stop, £6.95. Red tights by Mary Quant, 75p. Wedge shoes from Ravel, £7.50. Red hankie around hat, from Herbert Johnson, 40p.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials

Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.