The Teenage Dream

1970s, Ambalu, biba, Bugatti, bus stop, Crochetta, Dolcis, edward mann, Elliott, erica budd, freddie mercury, jeff banks, Judit Ullman, kangol, katharine hamnett, Kickers, laura ashley, lee bender, mr freedom, queen, Ronnie Stirling, Russell & Bromley, Sacha, Shelana, telegraph magazine, The Sunday Telegraph Magazine, tuttabankem, Vintage Editorials, zandra rhodes
Dark girl wears suede Bermuda shorts (with matching jacket); approx. £27, Ambalu. Printed cotton halter top by Erica Budd; £2. Snake wedge sandals; £14.99, Russell & Bromley. Striped tights, Mary Quant. Blonde wears shorts, £7, and vest top, £7, in cotton/rayon mixture, by Crochetta. Socks by Mary Quant. Patent wedge shoes; £8.99, Russell & Bromley. Cotton cap; £2.50, by Edward Mann. All jewellery by Corocraft.

. . . does not always suit a mother’s requirements. Not only is today’s teenager wildly enthusiastic about fashion, pop, hair and makeup, but she also has very firm ideas about what she wants. She is sophisticated, worldly and confident, seeing herself as a femme fatale —while mother sees her more in terms of gymslips. So here we present the perfect compromise, contrived to impress mother and daughter alike. Visual backing comes from members of the group Queen, whose current hit single for EMI is The Seven Seas of Rhye.

Fashion Editor Cherry Twiss.

Hair by Christine at Ricci Burns.

Make-up by Mariella for Yardley.

Stage clothes for Queen by Zandra Rhodes.

Photographed by Geg Germany.

Scanned from The Telegraph Magazine, July 1972.

Marianne (left) looks stunning in a red spotted cotton halterneck sundress and striped cardigan. Right: Louise counters with breezy, baggy blue denim pants and red top. With Freddie Mercury, lead singer of Queen.

Dark girl wears red spotted cotton halterneck sundress and matching knickers; £6.35, from Biba. Long cardigan; £15.95, from Ronnie Stirling. Spotted cap; £2.50, by Edward Mann from Simpson, Piccadilly. Blonde girl wears baggy blue denim pants with elasticated waistband; £10.95 by Lee Bender at Bus Stop. Short cotton top; £1.99, all branches Dorothy Perkins. Hat by Edward Mann.

Marianne (left) looks devastating in a red and yellow suit with red and yellow shoes to match. Right: Louise sports a blouson jacket with trousers, completing the look with embroidered cap.

Dark girl wears a yellow and red jersey suit; £12.95 from Mr Freedom, Kings Road, London; SW3. Long red socks by Mary Quant. Red and yellow “Kicker” shoes; £9.50 from Bugatti, Kensington Church Street, London, W8. Blonde girl wears a blue print satin blouson jacket; £15, by Jeff Banks, from Top Shop at Peter Robinson. Blue Trevira gaberdine trousers with two narrow belts; £8.99, by Shelana. Embroidered cap; £2.20, by Edward Mann, from Simpson, Piccadilly, WI.

Marianne (left) in a very feminine line-up of frilled striped cotton skirt and striped socks. Right: Louise teams a green and navy cotton top wit a frilled skirt. Looking on are two members of Queen.

Dark girl wears a midi-length frilled striped cotton button-through skirt; £9.95, by Judit Ullman for Ronnie Stirling. Green and white striped top; £3.25, from all branches of Dorothy Perkins. Red satin wedge shoes; £7.95, T. Elliott. Socks; Mary Quant. Straw hat; £5, Biba, Kensington High Street, W8. Blonde girl wears a green and navy print cotton top, £4, and frilled skirt, £4.75; from Laura Ashley, 157 Fulham Road, SW3.

Cream is in favour with Marianne (left) looking great in culottes and baggy blouse. Right: Louise wears a cream skirt and blouson jacket. Seems to impress Queen roadies John and Paul, too.

Dark girl wears cream cotton gaberdine culottes; £12.50, by Katherine Hamnett for Tuttanbankem. Blouse with short sleeves and elasticated waist; £9.95, by Lee Bender at Bus Stop. Cream hat by Kangol. Cream woven sling-back wedge shoes; £6.99, from Sacha. Orange silk scarf by Ascher. Blonde girl wears a cream cotton skirt; £7.95, by Lee Bender at Bus Stop. Brown check cotton blouson jacket; £4.95, by Riva. Cream hat by Kangol. Multi-striped canvas shoes; £5.99, Russell & Bromley, Cream leather bag; £4.99, Dolcis.

Glamorscope

1970s, Adrian Mann, art deco, biba, Bourne & Hollingsworth, Charles Batten, che guevara, corocraft, Crocodile, Deco Inspired, Fenwick, hair, Hair and make-up, Honey Magazine, Inspirational Images, jeff banks, Make-up, Martha Hill, Michael Berkofsky, Monet, quorum, Regis, Ricci Burns, Russell & Bromley, sheridan barnett, Vintage Editorials
Glamorous funnel-shaped crepe-de-chine sleeveless mid-calf length dress and loose jacket with dipped hem, side pockets and matching triangular scarf (not shown), Monet £21, from Che Guevara, Kensington High Street, W8. Elbow-length evening gloves, D H Evans £2.40; fabric rose, D H Evans £2.20; silk bangles, Gay Designs £2; leather peep-toe shoes, Russell & Bromley £24.99. Cane chaise longue, Biba £52.50.

Make-up by Regis at Biba Beauty Parlour.

Hair by Robin at Ricci Burns.

Photographed by Mike Berkofsky.

Scanned from Honey, March 1975.

Clinging jet black strapless frilled pencil-slim knee-length dress with spotted net drapes and pink tulle rose trim, from a selection starting at £5 at Martha’s Market, Martha Hill, 39 Marylebone High St, Wl. Sparkling sequined pillbox hat, Charles Batten £9.95; black flowered lace, Martin Klein 65p a yard;.long black evening gloves, D H Evans £2.40; mother-of-pearl and gilt compact £8.50, and sequin evening bag £2.05, both from Biba ; carved jet drop earrings, Adrien Mann £2.25.

Sensational pink morocaine dress with floating back and front panels and shoestring tied straps, Sheridan Barnett for Quorum £29.50, from Quorum, Radnor Walk, SW3. Long pearl ropes, Corocraft £3.20; rose, D H Evans £2.20; diamante drop earrings, Adrien Mann £2.25; silk bangles, Gay Designs £2; suede pointed stilettos, Biba £13. Satin cushions, large £7.95, small £2.25, ostrich feathers 95p each, all from Biba.

Stunning black self-embossed cap-sleeved crepe-de-chine dress with tight drawstring waist and slit back, Monet £14, from Che Guevara, Kensington High St, W8. Veiled satin pillbox, Charles Batten £8; long pearl rope, Corocraft £3.20; elbow-length satin gloves, D H Evans £2.40; thin silk bangles, Gay Designs £2; sheer black tights, Elbeo 55p; black satin strappy sandals with knotted front, Russell & Bromley £18.99.

Orange, green and cream flower-printed crêpe-de-chine dress with swirling accordion-pleated skirt, Jeff Banks £21.90, from Jeff Banks, Duke St, W1. Glittering pearlised gold belt £3.75 from Crocodile; long emerald green chiffon scarf, Fenwick’s £2.85; grey fabric gloves, Bourne & Hollingsworth 85p; gold leather peep-toe shoes with twisted front, Russell & Bromley £24.99.

Because it’s Christmas (part III)

1970s, chelsea cobbler, clobber, Feathers, Frank Horvat, George Malyard, Inspirational Images, jeff banks, kensington market, Malyard, Therèse, Titfers, vanity fair, Vivvy
Hat by Titfers.

Model is Therèse.

Photographed by Frank Horvat.

Scanned from Vanity Fair, December 1970.

Velvet in various guises tunic, Clobber; trousers and suede belt, Feathers; hat, Malyard; lace-up boots, Chelsea Cobbler; neckband, Vivvy at Kensington Antique Market.

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials
Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.
Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.
Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.
Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

On the sands of summertime

1970s, anello and davide, annacat, barry lategan, Bombacha, Brigid Martineau, Buckle Under, Casa Pupo, Charles Batten, chelsea cobbler, Crocker Wilson, Diane Logan, Early Bird, edward mann, Inspirational Images, jap, jeff banks, Joseph, Juliet Dunn, katharine hamnett, Ken Lane, kenzo, laura ashley, liberty, liberty's, Rayne, Rosie Nice, Russell & Bromley, sanderson, sarah frearson, Scott Adie, Sujon, The Purple Shop, Vintage Editorials, Vogue, wallis
Long and frilly flower print cotton frocks, all at Wallis main branches. Peachy, below left, a puff-sleeved shirt with deep skirt frill. £12.95. Pink, green, red, white chintzy parasol with sapling handle, £15.50, Crocker-Wilson. Straw with bright ribbon and flowers, Edward Mann, £3.40, at Barkers. Flower and bird glass necklace, £3.50, Bombacha. Flowered cream papier-mache bangles, £7 each, at Emeline. Peachy, below right, with wide sleeves and sash. £13.95. Green/white leafy parasol, £34.50, at Crocker-Wilson; Elle. Wide lacy straw with flowers, by Buckle Under, £11, at Lucienne Phillips ; Smiths, Bath. Cotton and lace drawstring bag, £4.50, at Rosie Nice. Bunches of sweet peas, by Novelty Import Co. Inky blue and brown frock, opposite left, extra beige and scarlet flowers, ecru lace and sweetheart neckline, £15.95. Red/white/green striped parasol, £19.50, Crocker-Wilson. Light blue glass beads, 80p, at Rosie Nice. Rough straw with chocolate velvet, creamy flowers, by Sarah Frearson, £13.75, Lucienne Phillips. Provençal cotton drawstring bag, £3.75, from Brother Sun. Sky blue, brown, natural frock, below centre, in two—camisole lacy top and skirt £15.95. Sandy lacy shawl, £8, at Scott Adie. Opaque amber glass fruit beads, about £28, from Emeline. Plum, blue, orange cotton, right, with lots of lace. £18.95. Sky blue lace shawl, as above. Flowered black chintz and tasselled parasol, £25.50, Crocker-Wilson. Enamel pansy brooch, on silver chain, £6.50, at The Purple Shop. Liberty print Country Cotton drawstring bag, by Brigid Martineau, £7.25, at Harrods. Canvas espadrilles, both pages, £3.50, from The Chelsea Cobbler.

Photographed by Barry Lategan.

Scanned from Vogue, May 1974.

Green, cream and red Liberty printed Tana Lawn halter dress, left, a salad of flowers shirred to the hips. with tiny frills. About £32, at Annacat: Harvey Nichols. Pink, white and blue glass beads, bangle, ring, from Rosie Nice. Cream and green cotton dress, right, trellised and bordered with flowers, flounced and bordered with lace. By Earlybird, about £14.95, from Earlybird; Fenwick. Glass flower necklace, £12, The Purple Shop. Blue bird’s nest earrings, £1.50, Bombacha. White nylon openwork gloves, by Kir, about 95p, John Lewis. Flowers by Novelty Import Co. Deep green and red night-flowering smock, right, each tier with creamy lace. Liberty Country Cotton, by Sujon, £23, Liberty; Parkers of Hampstead; SuperStar; Leeds. Matching green flowered hand-bag with wrist strap, by Brigid Martineau, £7.75, at Harrods. Green/red bird sparkling necklace, Bombacha, £3.50. Espadrilles, £3.50, The Chelsea Cobbler. Hair by Christopher at Vidal Sassoon. Sanderson Wallpaper. Smilax leaves from Pulbrook & Gould. Bird-cage from Casa Pupo. Budgerigars from A1 Studio, 164 Princes Gdns, W.3.
Pale blue, ivory, light terracotta Liberty print Tana Lawn and lace flouncing skirt, above left. Cap-sleeved top. By Sujon, £24, Liberty; SuperStar, Leeds. Long frilled white petticoat, £4.75, at all Laura Ashley branches. Lacy straw, with harebells, by Buckle Under, £10, at Lucienne Phillips;’ Smiths, Bath. Glass beads and flower necklace round wrist, £3.50. Bombacha. Embroidered white espadrilles, £7.99, Russell & Bromley main branches. Black and bright red flowered white jacket; frilled skirt,: above right, piped in black and white. By Jeff Banks, £14.50, £13.50, at Selfridges; Adele Davis. Petticoat, as above. Straw hat, £14, at Diane Logan. Blue bead bracelet, 80p, Rosie Nice. Espadrilles, as above. Blue, scarlet, cream Liberty print Tana Lawn flowered shirred top and skirt, opposite left. About £13, £19.95, at Annacat; Harvey Nichols ; Unicorn, Birmingham. Ribboned straw, Edward Mann, £2.50, at John Lewis. Flowered cream papier mache bangles, £7 each, Emeline. Lacy shawl, £8, from Scott Adie, Flower necklace, £2.50, at Bombacha. Cream chocolate laced boots, £13.95, Anello & Davide. Powder blue, green, pink cotton pleated skirt and cap-sleeved crossover top, cenre. By Jap, £25.95, £16.95, at Jap & Joseph. Espadrilles, £3.50, The Chelsea Cobbler. Lacy shawl, as above. Straw hat, Buckle Under, £11, at Lucienne Phillips. Powder blue, cream, beige tiered pleated skirt, right: Liberty print Tana Lawn with creamy lace and matching button-down bodice. About £23, £14, by Juliet Dunn, at ZigZag; Adele Davis; Smiths, Bath. Green straw with flowers, £14, at Diane Logan and Hampstead Bazaar. Cream laced espadrilles, £6.50, front Rayne at Harvey Nichols. Mother-of-pearl leaf necklace, about £15, Emeline. Hair by Christopher at Vidal Sassoon. Fishing gear, front Harrods. Picnic hampers and raffia bags, all from Habitat. Liberty print Dick Whittington bags and care shopping basket, all from Liberty. Stripy parasol, £19.50, from Crocker-Wilson.
Rose crepe de chine dress, far left, flowered brightly red and white. With V neck, slightly gathered sleeve. Jeff Banks, about £21, at Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Pale straw bowler with flower-painted brim, Diane Logan, £8. White beads with red and white flowers, Rosie Nice, from a selection, from 60p. Gold locket engraved with flying bird, Goldmine at Woolworths. Rose and cream flowered Liberty cotton and leather purse, Chris Trill, £13, at Flight Studio ; Jap & Joseph. White nylon gloves, by Cornelia James. Sunglasses, Elle. Eau de nil crepe de chine dress, centre, stippled with beige and white flowers. Jeff Banks, about 823.95, Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Blonde straw with a bunch of harebells, Buckle Under, £10 at Lucienne Phillips ; Smiths, Bath. Mother-of-pearl leaf necklace, about £15, at Emeline. Flowered glass brooch, £1.50, at Bombacha. Eau de nil leather purse with quilted flower sides. £30, to order from Clive Shilton. Eau de nil and grey silky cotton gloves with violet/blue embroidered cuffs, £5 Browns. Clear flower-patterned Perspex sunglasses, £25.95, Elle, Bond St and Sloane Square. Snake bangle, £2.50, Mulberry Co at Selfridges. Gold bangle, £16.75, Andre Bogaert. Gold rings, from £5.50, at Ken Lane. Sepia flowered crepe de chine dress to mid-calf, left. Sujon, £15, at Liberty ; Image, Bath ; Super-star, Leeds. Flat straw with cream petersham, £7.50, Charles Batten. Mother-of-pearl hat pin, £1, Diane Logan. Pale cream, yellow fake orchids, Crocker-Wilson, £1.65 a pair. Seed pearls, Corocraft, from range at Peter Robinson. Raffia purse, Chris Trill, .E7.70, at Flight Studios ; Jap & Joseph. Speckled cream net gloves, by Katherine Hamnett for Tuttabankem, £3, Browns. Ivory, gold and diamond, pale amber rings, £4, £25, £4, Andre Bogaert.

City Slickers

19 magazine, 1970s, Antiquarius, Baggage and General, biba, bus stop, clobber, Deco Inspired, Elgee, erica budd, Feathers, gladrags, hollywood clothes shop, Inspirational Images, Jasper, Jean Charles Brosseau, jeff banks, lee bender, Michael Berkofsky, Norma Moriceau, ravel, Shubette, Simon Ellis, Sue Baloo, Sunarama, The Purple Shop, universal witness, van der fransen, Vintage Editorials, wallis
Felt hat. by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Crêpe shirt. by Jeff Banks. £6.30 (6gns.). Natural calico blazer has yellow braid edging and matching shorts, by Wallis, £7.95 (£7 19s.). Tights, by Mary Quant, 75p. (15s.). Artificial flowers from a selection at John Lewis. Photographed at the Purple Shop, Antiquarius, 153 Kings Road, London, S.W.3.

Yves St. Laurent’s ‘Blast From The Past’ award is taken by the blazer. Fashioned a la Dietrich, casual but smart, it looks especially good with shorts, hot-coloured tights and long knee-socks, or pleated skirts. The best choice is plain white, black or red; or hot checks and stripes.

A superb editorial, giving us an insight into the short-lived but legendary Hollywood Clothes Shop and The Purple Shop in Antiquarius (which I feel like I’m regularly crediting in other posts on here) and also designer David Mellor’s shop. It also has the unusual element of every price being given in new and old money – with decimalisation having been introduced in February of the same year. I’m surprised I don’t see this a lot more in editorials from 1971.

Modelled by Sue Baloo

Styled by Norma Moriceau.

Photographed by Michael Berkofsky.

Scanned from 19 Magazine, May 1971.

Denim hat, by Jean-Charles Brosseau from Feathers, £6. Cotton shirt in browns and blues, by Jasper, £4.48 (89s.7d.). ‘Forties’ rayon hopsack blazer, double-breasted with Square padded shoulders and two large pockets, matching shorts with turn-ups (sold as a three-piece with trousers), by Shubette, £13.95 (£13 19s.). Green tights, by Mary Quant, 75p. (15s.). White Orlon socks, by Sunarama, 59p. (11s.10d.). Blue mules with white thonging, by Ravel, £3.75 (75s.). Pretend watch-brooch from Universal Witness, 50p. (10s.). Photographed outside Green’s of Chelsea, fruiterer and florist.
Brown felt hat, by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Canary yellow cotton jersey shirt, £3.20 (64s.). Multi-coloured random striped cotton jersey vest, £1.38 (27s.7d.). Both by Erica Budd. Wine jersey blazer edged in turquoise, with turquoise shorts, by Clobber, £10. Blue over-the-knee socks, from Fenwicks, 50p. (10s.). Doggie brooch, from Universal Witness, 50p. (10s.). Ribbon on hat, from a selection at John Lewis. Photographed at the Hollywood Clothes Shop.
Felt hat by Feathers, £5.75 (£5 15s) Red jersey shirt with elasticised waist, £5.95 (£5 19s). Navy knitted cotton vest with red trim, £1.75 (35s). Madras cotton blazer, £9.50 (£9 10s). Shorts, £4.45 (£4 9s). All by Lee Bender for Bus Stop. Tights by Mary Quant, 75p (15s). Peep-toes by Ravel, £5.99 (£5 19s 10d).
Straw hat, from Biba, £1.25 (25s.). Spotted cotton voile shirt in red, yellow, blue and green, by Simon Ellis, £4.25 (85s.). Single-breasted blazer and shorts suit in black givreine, from Biba, £9.75 (£9 15s.). Sheer black tights, from Biba, 54 ½p. (10s.11d.). Crêpe scarf, from Biba, £2. Artificial flowers, from Biba, £1.05 (1gn.). Photographed at David Mellor, Ironmonger, London, S.W.1.
Brown felt hat, from Feathers, £5.75 (£5 15s.). Cotton oatmeal shirt, by Jasper, £3.98 (79s.7d.). Checked waistcoat in shades of tan with rust stripes, £5.25 (5gns.). Shorts, £5.25 (5gns.). Matching single-breasted tan blazer in washable Telenka with flap patch-pockets and belt, £10. All by Gladrags. Brown tights, by Mary Quant, 75p. (15s.). Long rust socks, from Feathers, £1.50 (30s.). Suede wedge shoes, by Ravel, £4.50 (90s.). Bright green satchel, by Baggage and General Holding Co. Ltd., £1.50 (30s.).
Denim hat, by Jean-Charles Brosseau from Feathers, £6. Spotted blouse, from a selec-tion at Van Der Fransen. Single-breasted rayon blazer suit by Elgee, jacket in blue and beige checks on white has padded shoulders and flap pockets, and comes with either plain white or matching shorts, 2_15.75 (15anq Navy tights, by Mary Quant, 75p. (15s.). White Orlon over-the-knee socks, by Sunarama, 59p. (11s.10d.). Navy mules, from Ravel, £3.75 (75s.). Pretend watch-brooch from Universal Witness, 50p. (10s.). Photographed at Parsons, Fulham Road, London, S.W.10.
Navy denim hat, by Jean-Charles Brosseau from Feathers, £5.75 (£5 15s.). Red cotton jersey shirt, £5.95 (£5 19s.). Red, navy and white jersey vest with side button fastening, £2.50 (50s.). White bonded jersey blazer, £7. Navy jersey shorts, £3.75 (75s.). All by Lee Bender for Bus Stop. Navy socks, from Fenwicks, 50p. (10s.). White sandals with cork soles from Ravel, £4.50 (90s.).

Simply Sweet

19 magazine, 1970s, Anne Cossins, Annie Cossins, Inspirational Images, jeff banks, John Carter, John Craig, louis caring, Ricci Burns, Sharcleod, susan marsh, Vintage Editorials
Blue angora and lambswool long-sleeved sweater with pink, white and mauve flowers embroidered on yoke, by Sharcleod, £4. Plastic bracelets from a selection at Biba, 15p. each.

If you haven’t got that special natural sweetness that makes people put a protective arm around you, don’t worry; it’s available this spring for under a fiver. Slip into these pastel pretties and discover the joys of being a choc-box dolly.

Photographed by John Carter.

Scanned from 19 Magazine, February 1973.

TOP: Short-sleeved wool sweater with shawl collar and yoke in pink, yellow and cream stripes, pink and yellow diagonally striped sleeves and spotted body, by Annie Cossins, £4.95. Blue plastic stretch bracelet, by Paul Stephens, 40p. Pink flower earrings, by Corocraft, 59p. BELOW: Short-sleeved wool sweater, with pink and yellow striped yoke, cream and pink spotted sleeves and pink, yellow and cream body, by Annie Cossins, £4.95. Pink plastic beads, 70p. Blue plastic bangles, 18p. each. Both by Paul Stephens.
White angora and lambswool halter-neck sweater, with pink, blue and yellow flowers embroidered on yoke, £3.75. Matching cardigan with two pockets embroidered with pastel flowers, £5. Both by Sharcleod. Pink fwer necklace from a selection at Susan Marsh at Chelsea Antique Market. Enamel bangles, 20p. each. Enamel ring, 15p. All by Paul Stephens.
TOP: Pink acrylic sweater with crocheted shawl collar and three-buttoned front, by John Craig, £4. Pink flower earrings, by Corocraft, 69p. Pink plastic pearl necklace, by Paul Stephens, 90p. White angora and lambswool long-sleeved sweater, with pink embroidered flower motif in centre and two pink stripes on sleeves, by Louis Caring, £4-25. Pink plastic pearl necklace, by Paul Stephens, 90p. BOTTOM: Green acetate long-sleeved shirt, by Jeff Banks, £6. Lilac angora and lambswool bolero, with blue, pink and green flowers on either side of opening, by Sharcleod, Green cotton shirt with red and green floral pattern, by Jeff Banks, .£6.40. Green angora and lambswool short-sleeved sweater with yellow, pink and blue embroidered flowers on yoke, by Sharcleod, £4. Green and pink plastic bangles, by Paul Stephens, 18p. each.

With Reference To The Past

19 magazine, 1970s, Browns, cacharel, coopers, Crochetta, Deco Inspired, edward mann, erica budd, gillian richard, Herbert Johnson, Inspirational Images, jeff banks, Ku Khanh, lord john, Norma Moriceau, Riva, Sheilagh Browne, sheridan barnett, terry de havilland, tuttabankem, Twomax, universal witness, van der fransen, Vintage Editorials, Virginia, Vivienne Lynn
Rust-coloured felt hat with rose trimming from a selection at Van Der Fransen. French Dresden blue shirt with pink and lilac floral print, by Jeff Banks, £6.50. Grey boucle cardigan with short puff sleeves and front fastening, by Crochetta, £6.50. Pale blue circular barathea skirt, by Sheilagh Brown at Coopers, £12. Scarf by Herbert Johnson, £3-15. Green straw hat with rose trimming, from Universal Witness, £5. Blue sweater with long sleeves and round neck, £2.45. Matching short-sleeved cardigan with wrap-over front, £3.45. Both by Erica Budd. Grey crepe Oxford bags with pleated front, by Tuttabankem, £17-50.

Ten years ago, the British woman was bound to her cardigan. Then, in a feverish review of fashion, the cardigan was shelved for the jacket. Now, it’s back in circulation, not as the rather insipid number of yesteryear, but renewed in a long wrap-around version — the sort you cuddle into when it’s cold outside, the sort you wear over dresses, jeans or even suits. Cardigans like this are the most practical knitwear created for ages and the Paris Collections, if they spell excitement to you, were full of them.

All jewellery in feature from a selection at Marie Middleton and Susan Marsh at Chelsea Antique Market. Gold-rimmed glasses from any good optician.

Modelled by Vivienne Lynn and unknown model.

Styling by Norma Moriceau.

Photographed by Ku Khanh.

Scanned from 19 Magazine, January 1973.

Dark green straw hat with pink velvet trim, from Universal Witness, £5. Pale green fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Cream bouclé short-sleeved cardigan with very thin stripes, by Crochetta, £8. Pale green straw hat with green velvet trim, from Universal Witness, £5. Pale yellow fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Yellow cardigan with two pockets on hips, by Twomax, £4.50.
Sweater and matching cardigan in blue tweed mixture with beige and brown trims, from Upstairs at Lord John, £25 the set. Camel barathea skirt with full front flap, by Sheridan Barnett at Coopers, £11.95. White shirt with black and yellow floral print, by Riva, £4-95. Grey cardigan with yellow stripe, by Virginia, £14. Grey wrap-over barathea skirt with pockets on hips, by Sheridan Barnett at Coopers, £11-95. Navy blue bag, from Biba, £5.85.
Green straw hat with pink velvet trim, from Universal Witness, £5. Pale blue flower-printed sleeveless blouse with cowl neck, £4. Brown flowered crepe skirt, £6. Both from Van Der Fransen. Pink wool and angora cardigan, by Crochetta, £10. Pale green straw hat with green velvet trim, £5. Cream and brown printed short-sleeved blouse with two breast pockets, matching skirt with elasticated waistband, £11.60 the set. All by Universal Witness. Green wool and angora cardigan with ribbed waistband, by Crochetta, £10.
Brown felt pull-on hat with large brim, by Edward Mann, £2.90. Pink and violet print blouse with cape collar, by Van Der Fransen, £4. Long cream boucle cardigan with hip pockets and tie belt, by Crochetta, £13. Black jersey skirt, by Spectrum, £6.50. Black and white lace-up ankle boots, by Terry de Haviland, £15.99. Wool gloves, by Morley, 72p. Grey felt pull-on hat with large brim, by Edward Mann, £2.90. Blue and white spotted sleeveless blouse, with cowl collar, by Van Der Fransen, £4. Long white ribbed cardigan with hip pockets, by Twomax, £7.50. Long grey gored skirt, by Spectrum, £6.50. Black wool gloves from a selection at Browns.
Black cotton shirt with floral print, by Cacharel at Browns, £7. Camel cardigan with V-neck and thin white stripes, by Virginia, £15. Black jersey gored skirt, by Spectrum, £6.50. Cream jersey dress with scalloped Peter Pan collar, by Gillian Richard, £9.80. Long navy blue cardigan with round neck, by McCaul, £4. Navy blue bag, from Biba, £5.85.

Take a Long Lean Look

1970s, Adrian Mann, Baggage and General, Dolcis, Electric Fittings, erica budd, gordon king, harold ingram, jeff banks, John Craig, Jon Elliot, Marcia Brackett, mary quant, nostalgia, petticoat magazine, Pierre Elegante, Roger Charity, Russell & Bromley, Saxone, van der fransen, Vintage Editorials, Vivienne Lynn
Left to right: Jon Elliott skirt, £8-30. Sweater with embroidered flowers, £325, Harold Ingram. Scarf, £1.50, Nostalgia. Kangol beret, £1.50. Bangles, 50p, Baggage & General. Quant tights, 40p. Russell & Bromley espadrilles, £7.99 ./ Zig-zag stripe silk dress, from Electric Fittings. Russell & Bromley shoes, £7.99. / Gordon King skirt, £5-50. Cream, cabled sweater, £3.10, John Craig. Kangol beret, £1.50. Scarf, £1.50, Nostalgia. Russell & Bromley sandals, £7.99.

Long-term plan for spring dressing: slither in slim shapes, go sleek in skinny skirts and slink thin in think-slim skintight tops.

Model is Vivienne Lynn.

Styling by Marcia Brackett.

Photographed by Roger Charity.

Scanned from Petticoat, March 23th 1974

Left to right: Pierre Elegante skirt, £7.85. John Craig pullover and matching cardigan, £4 and £5.15. Van der Fransen scarf. Kangol beret. Belt 35p, Woolworths. Russell & Bromley shoes, £7.99. / Gordon King skirt, £6. Mary Quant top, £5.75. “208” scarf. Kangol beret. Dolcis shoes, £4.99. / Gordon King skirt, £5.50. Mary Quant pull-over and matching cardigan, £4.50 and £5.75. Dolcis shoes, £4.99. / Gordon King skirt, £7. Erica Budd T-shirt, £3.
Left to Right: Jeff Banks navy and red dress with cream collar and cuffs, £20. Adrien Mann bracelets, £1 each. Scarf, £1, Van der Fransen. Strappy shoes, £5, Nostalgia. / Jon Elliott skirt, £6-80. Electric Fittings blouse. Van der Fransen scarf, £1. Bangles by Adrien Mann. Rope-soled shoes, £4.99, Saxone. / Jeff Banks dress, in maroon silk with flowers and lace trim, £21.50. Adrien Mann bangles, £1 each. Dolcis leather pumps on rope, £4.99.

All Together Now

1970s, Alexon youngset, anello and davide, Correna, Dents, Dranella, edward mann, Elgee, Escalade, Get, gordon king, Honey Magazine, ika hindley, Inspirational Images, jeff banks, Joseph, Martha Hill, mary quant, McCaul, miss selfridge, Mistermonte, Peter Castellano, Reldan, Richard Shops, Stephen Marks, stirling cooper, Sujon, Twomax, Vintage Editorials
LEFT TO RIGHT: Yellow jacket, Stirling Cooper £13.95. Shetland polo neck, Twomax, £3.70. Scarlet wool jacket, Alexon Youngset, £17. Polo neck £3.50, from Joseph, 33b King’s Road, SW3. Fluorescent pink jacket, Stephen Marks £26 (sold as a trouser suit). Shetland polo neck, Twomax £3.50. Acid green wool flannel jacket, Mary Quant £17.90. Cable-stitched sweater, McCauls £2.40. Sunglasses by Correna. All trousers by Sujon, £9.50. Hats by Edward Mann; gloves by Dents.

Jackets are the brightest you’ve ever seen, with enormous checks and swirling swingy backs. They go with vivid sweaters and the widest possible Oxford bags, worn shorter than usual to reveal gleaming white lace-ups and tappy 46 two-tone shoes. What a way to get yourself noticed!

Second model from the left in the top image looks to be Ika Hindley.

Photographed by Peter Castellano.

Scanned from Honey, October 1972.

LEFT TO RIGHT: Bold checked wrapover jacket, Stirling Cooper, £20.95. Sunglasses from a selection by Correna; scarlet knitted gloves, Morley 80p. Lime green. royal blue and white big checked jacket, Stirling Cooper £20.95. Olive green gloves, Dents 70p; sunglasses by Correna. Sugar-pie pink, blue and white bobbly jacket, Gordon King £10. Royal blue woolly gloves, Dents 55p; Lolita glasses from Paris. Wrapover pure wool chequered jacket, Stirling Cooper £19.95. Sunglasses by Correna; gloves, Dents 80p. All skirts £3.50 from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Hats £2.40 by Edward Mann; sweaters £3 by John Craig; tights 39p, Mary Quant; shoes Annello & Davide.
LEFT TO RIGHT: Brilliant green, orange, yellow and cherry-red swing jacket, Stirling Cooper £19.95. Polo neck, McCauls £2.40. King-fisher blue, white and royal blue jacket Jeff Banks £12. Button-up jacket in orange, mulberry and yellow wool. Reldan £17.75. Yellow-yoked jacket in cherry red, yellow and royal blue, Get, £20. All gloves from Dents; sunglasses by Correna; hats £2.40 by Edward Mann.
LEFT TO RIGHT: Sunshine yellow waisted flannel jacket with batwing sleeves, Stephen Marks £20. Red and white pinstripe trousers, made in woollen mixture, Mistermonte at Dolly Day £5.25. Brilliant red, yellow and pink checked woollen jacket, Dranella £13. Plain red gabardine Oxford bags, Sujon £9.50. Pillar-box red wool velour jacket with tie belt, Peter Martin £9 from all brancles of Richard Shops. Navy and while pinstriped trousers, Mistermonte at Dolly Day £5.25. Fluorescent pink, yellow and purple plaid acrylic jacket, Elgee £30. Scarlet gabardine Oxford bags, Sujon £9.50. Red woolly gloves, Morley, 80p. All hats Edward Mann, £2.40; gloves (except Morley) Dents 70p; glasses Escalade £2.95; umbrellas with imitation ivory handles Miss Selfridge £2.45.